Social Media Marketing and Management
Listed below are top 10 reasons why social media marketing is a must for title insurance agencies out there:
- Increase Brand Awareness
- Build Long-Lasting Relationships
- Gain Valuable Customer Data
- Improve Search Ranking
- Increase Web Traffic
- Increase Customer Loyalty
- Improved Customer Service
- Cost-Effective
- Tracking Results
And that’s just some of them.
Let’s take a look at how you can rock your social media marketing campaign. All you need to do is to follow these ten tips, and you will be up and running:
- Identify your goals
- Identify your audience
- Choose the right platform on which your target audience is most active on
- Post Consistently
- Approach Influencers
- Use Relevant Hashtags
- Optimize Your Paid Campaigns
- Re-marketing
- Implement a Clear CTA on your campaigns
One Case study example:
How do we engage with Realtors in a specific area?
- We recognize a hot-lead on our email marketing newsletter (you can read more about email marketing here)
For example:
Someone who clicked on links inside one of the email multiple times. - We copy his email address and paste it on Google
- We find his/her business’s Facebook or LinkedIn Page
- We connect with them
- We keep on liking them and engage with their activity
Think about this:
- They get your emails
- They open them and click on your links (they know who you are)
- Now they see you have started to follow and like their social media
- We call that trust- building
- Next step would be ACTION:)