Enterprise and mid-market buyers increasingly start with AI: "What are the best options for [category]?" Companies cited get in the consideration set. Those not cited miss a buyer journey that never generates a trackable website signal — invisible funnel leakage that grows as AI query volume increases. Most affected B2B categories: martech, CRM/sales tools, consulting, staffing, financial services, legal, specialized software. If your category is research-intensive with multiple options evaluated, AI visibility is a material growth lever. Audit at omnionlinestrategies.com/ai-discoverability-demo.