Pre-call: run a 15-minute AI visibility audit on the prospect using the Omni AI Visibility Engine — 10-20 queries across four models. Discovery call opening: "I ran your AI visibility before this call. [Competitor] appeared in 7 of 10 queries we tested. You appeared in 2. Here's exactly what content they have that you don't, and here's the plan to close the gap." This approach produces 40-60% close rates on discovery calls because the agency has demonstrated specific, actionable expertise before asking for the engagement. Audit system at omnionlinestrategies.com/ai-discoverability-demo.