Email marketing is a crucial aspect of any business’s digital marketing strategy. It allows businesses to reach their target audience and promote their products and services effectively. With the rise of email marketing platforms, it can be challenging to choose the right one for your business. In this article, we will take a comprehensive look at two of the most popular email marketing platforms: MailChimp and SendinBlue. We will compare their features, pricing, and user-friendliness to help you decide which platform is the best fit for your business. Whether you’re a small business owner or a marketer, this article will provide you with all the information you need to make an informed decision.
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Features
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MailChimp and SendinBlue are both popular email marketing platforms that offer a range of features to help businesses create and send effective email campaigns. However, there are some key differences in the features offered by each platform.
Both MailChimp and SendinBlue offer:
Email design templates
List management
Campaign scheduling
Email automation
Basic and advanced analytics
Integrations with other platforms
GDPR and CAN-SPAM compliant
MailChimp offers additional features such as:
Advanced segmentation
A/B testing
Multivariate testing
E-commerce integrations
Landing pages
Postcards
Social media advertising
SendinBlue offers additional features such as:
SMS marketing
CRM integration
Landing pages
Web push notifications
Live chat and chatbot
Advanced automation
Facebook and Instagram retargeting
Both platforms have their own unique features, MailChimp is more focused on email marketing, with a good range of features to help users create and send effective email campaigns, while SendinBlue is more versatile offering more advanced automation, personalization and integration options. SendinBlue also offers SMS marketing, CRM integration, web push notifications, and live chat, which are not available on MailChimp.
In summary, MailChimp is a more established platform with a user-friendly interface and a wide range of features, while SendinBlue is newer and focuses more on automation, personalization, and integration. Both platforms offer a free plan, but the pricing and features of the paid plans are different. So, you should consider your business’s needs and budget to choose the best platform for you.
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Pricing
MailChimp and SendinBlue both offer a range of pricing plans to suit different business needs. However, their pricing structures are different, and it’s important to compare the features included in each plan to determine which one is the best fit for your business.
MailChimp offers a free plan for businesses with a smaller email list, and paid plans that start at $9.99 per month. The paid plans include features such as automation, advanced segmentation, and e-commerce integration. The higher-priced plans offer more advanced features such as multivariate testing and advanced reporting.
SendinBlue, on the other hand, offers a free plan with some limitations, and paid plans that start at $25 per month. The free plan includes features such as email marketing, list management, and basic analytics. The paid plans include features such as automation, SMS marketing, and CRM integration. The higher-priced plans include more advanced features such as web push notifications, live chat and chatbot.
It’s important to note that, the pricing of both platforms is based on the number of contacts in your email list and the number of emails you plan to send per month.
In summary, MailChimp offers a free plan and its paid plans are cheaper but have more limitations, while SendinBlue’s free plan has more limitations but its paid plans are more advanced and offer more features. Both platforms offer a free trial period, where you can test their features and see which one is the best fit for your business before committing to a paid plan.
Automation and Triggers
Both MailChimp and SendinBlue offer automation features that allow businesses to create automated email campaigns based on certain triggers or events. However, the types of automation triggers and the level of automation offered by each platform are different.
MailChimp offers automation triggers such as:
Subscribing to a list
Unsubscribing from a list
Subscribing to a group
Unsubscribing from a group
Signing up for a campaign
Completing a purchase
Abandoning a cart
Sending a campaign
SendinBlue offers automation triggers such as:
Subscribing to a list
Unsubscribing from a list
Completing a form
Clicking a link
Opening an email
Browsing a webpage
Completing a purchase
Abandoning a cart
Reaching a specific score in a scoring campaign
Sending an SMS
SMS bounces
SendinBlue also offers a more advanced automation feature called “Journey” which allows businesses to create automated campaigns based on a subscriber’s behavior and actions. This feature is useful for creating personalized campaigns, lead nurturing, and customer retention.
In summary, both MailChimp and SendinBlue offer automation features, but SendinBlue has more advanced automation triggers, such as browsing a webpage, reaching a specific score, sending an SMS and SMS bounces. Additionally, SendinBlue’s “Journey” feature allows businesses to create more personalized and dynamic campaigns based on a subscriber’s behavior and actions.
Shared IP email deliverability rates
Deliverability rate refers to the percentage of emails that are successfully delivered to recipients’ inboxes. It’s an important metric to consider when choosing an email marketing platform, as a high deliverability rate ensures that your email campaigns are reaching your target audience.
MailChimp and SendinBlue both offer shared IPs, which means that multiple customers use the same IP address to send their emails. Shared IPs can have a lower deliverability rate compared to dedicated IPs, as the reputation of the IP is affected by the actions of all the customers using it.
MailChimp’s shared IP deliverability rate is reported to be around 90-95%, which is considered to be high. The company also offers a dedicated IP service for an additional cost, which can improve deliverability rates even further.
SendinBlue also offers shared IPs with a deliverability rate of around 85-90%. According to the company, this rate can vary depending on the quality of the email lists, the content of the emails, and the recipient’s engagement with the emails.
It’s worth noting that the deliverability rate can be affected by many factors, such as the quality of the email lists, the content of the emails, and the recipient’s engagement with the emails. Both MailChimp and SendinBlue have a good reputation in terms of deliverability rates, but MailChimp tends to have a slight advantage over SendinBlue.
In summary, both MailChimp and SendinBlue offer shared IPs, with deliverability rates that are considered to be high. MailChimp’s shared IP deliverability rate is around 90-95%, while SendinBlue’s is around 85-90%. However, it’s important to note that the deliverability rate can vary depending on many factors, and you should test and monitor your own deliverability rates to ensure that your emails are reaching your target audience.
Reporting and Analysis
Both MailChimp and SendinBlue offer a range of reporting and analysis features to help businesses track the performance of their email campaigns. However, the level of detail and the types of metrics offered by each platform are different.
MailChimp offers reporting and analysis features such as:
Campaign performance statistics, such as open rate, click-through rate, bounce rate, and unsubscribe rate
Advanced segmentation and A/B testing
E-commerce integration, which allows businesses to track revenue and ROI
Multivariate testing
Advanced reporting, which includes heat maps and subscriber engagement
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Campaign performance statistics, such as open rate, click-through rate, bounce rate, and unsubscribe rate
Advanced automation and personalization
CRM integration, which allows businesses to track customer behavior and engagement
Advanced reporting, which includes heat maps and subscriber engagement
Advanced A/B testing
