Welcome to our page about marketing strategies and sales-funnels for construction companies and general contractors. In today’s digital age, having a solid online presence is crucial for any business looking to grow and succeed. In this page, we will discuss how you, as a general contractor, can use sales-funnels and various online marketing tactics to generate leads and convert them into paying customers. From search engine optimization (SEO) to pay-per-click (PPC) advertising and social media, we’ll cover a range of digital marketing strategies that can help you reach and engage with your target audience. Whether you’re a small remodeling company or a large contracting service, the strategies and tactics discussed on this page can help you acquire more customers, increase revenue, and grow your business in the construction industry.
How to Plan a Sales-Funnel for General Contractors, Construction and Remodeling?
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Understand that not every potential customer will be ready to make a purchase right away.
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This is why a sales funnel is a multi-step process that guides potential customers through different stages of the buying journey.
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The stages are:
Awareness
Consideration
And finally, a decision-making stage.
By understanding each stage of the funnel, you can create tailored strategies that will move potential customers through the funnel and increase the likelihood of them converting into paying customers.
1. Awareness
The first stage of a sales funnel for general contractors and remodeling companies is the Awareness stage. This is where potential customers become aware of your company and the remodeling services you offer. In this stage, it’s important to focus on building brand awareness and reputation. This can be done through various digital marketing tactics such as SEO, PPC ads and social media.
2. Consideration
The next stage is the Consideration stage. This is where potential customers have become aware of your construction company, and they start considering your services and comparing them to your competitors and other contractors. In this stage, it’s important to provide potential customers with valuable information that addresses their specific needs.
Don’t Forget to SEGMENT Your Target Audience
As a general contractor, you know that different customers have different needs and preferences. The same goes for potential customers who are considering your construction services. It’s important to understand that not everyone is ready to make a purchase right away, and not everyone is looking for the same services. That’s why it’s crucial for general contractors to segment their audience during the consideration stage of their sales-funnels.
By segmenting your audience, you can create tailored strategies that will move potential customers through the funnel and increase the likelihood of them converting into paying customers. For example, if you segment your audience by the specific services they are looking for, you can create more targeted marketing campaigns and messaging that will be more effective in reaching and converting potential customers. If a customer is looking for kitchen remodeling services, they will be more likely to convert if they see ads and receive information that are specific to kitchen remodeling.
It’s also important to note that by segmenting your audience, you can provide them with relevant and valuable information that addresses their specific needs. By understanding what each segment is looking for, you can give them the information they need to make an informed decision about your services. This will help build trust and credibility with potential customers, which will increase the chances of them choosing your services over those of your competitors.
2. Decision Making Stage
The final stage of the sales funnel for general contractors is the Decision-making stage. This is where potential customers have all the information they need, and they are ready to make a decision.
It’s important to keep in mind that not every customer will move through the funnel at the same pace, and not everyone will make it to the final stage. However, by understanding the different stages of the funnel and creating tailored strategies for each stage, you can increase the likelihood of potential customers converting into paying customers.
Create Segmented Landing Page for Each Segment
By creating separate landing pages for different services or different segments of your audience, you can ensure that potential customers are only presented with information that is relevant to their needs and interests.
Make a segmented landing page for each service, and write the content of that landing page around the keywords that the target-audience of the segment has used.
For example a landing page that is all about bathroom remodeling, or a landing page that captures leads that are in the market for basement finishing, roofing and so forth.
Why is it important?
One key benefit of segmented landing pages is that they can increase conversions by providing a better user experience. When a potential customer lands on a page that is specifically tailored to their needs and interests, they are more likely to engage with the content and take the next step, such as filling out a contact form or scheduling a consultation.
Segmented landing pages also help you to track and measure the performance of your marketing campaigns. By creating separate landing pages for different services or segments, you can track the number of visitors, conversions, and other key metrics for each page. This allows you to identify which segments or services are performing well and which ones need improvement.
Additionally, segmented landing pages can help you to improve your SEO efforts. By creating targeted and optimized landing pages for specific services or segments, you can improve your chances of ranking for relevant keywords, which will make it easier for potential customers to find your construction company online.
Your landing page provides more accurate information
Information about the service your target-audience seeks
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Your landing page will have a Contact Form and a Chat
So you can capture the lead
100%
Your landing page will be Equipped with Tracking Codes and Pixels
So even if your visitors only viewed the page and haven't made an action, this will still happen:
100%
Capture The Leads
Capturing leads on a general contractor’s website is an important step in the sales process. Here are a few ways that general contractors can capture leads on their website:
Contact forms:
One of the most common ways to capture leads is by using a contact form on the website. This form should be easy to find and fill out, and it should ask for the minimum amount of information necessary to contact the lead.
Try contact forms with HubspotLead magnets: Lead magnets are valuable resources, such as e-books, webinars, guides, or reports that are offered in exchange for a lead’s contact information. These resources should be relevant to the lead’s interests or needs, and they should be easily accessible from the website.
Chatbot:
A chatbot can help you capture leads by answering questions and providing information to visitors in real-time. Chatbots can also help you to qualify leads by asking relevant questions and guiding them to the appropriate resources or services.Live chat:
A live chat feature allows visitors to connect with a representative of the company in real-time, which can be used to answer questions and capture leads.Pop-ups:
Pop-ups can be used to capture leads by displaying a form or a lead magnet to visitors at a specific point in their browsing experience.
Run Re-Targeting PPC Ads
Retargeting ads are like the boomerang of advertising, they come back to give you another chance to catch your potential customers’ attention! These ads are served to people who have previously interacted with your construction website or business, making them more likely to convert. It’s like when you’re at the mall and you walk by a store and see something you like, but you don’t buy it then, but later you see the same item advertised on your Facebook feed, and you remember how much you liked it, and you end up buying it. That’s retargeting in a nutshell!
Email marketing is like having a personal assistant that sends out emails on your behalf, reminding potential customers that you exist and that you’re ready to help them with their construction needs! It’s like having a virtual sidekick that can help you to nurture leads, build relationships, and convert potential customers into paying clients. Think of it as a way to stay in touch with your potential customers and keep your services top of mind, it’s like sending them a friendly “hey, just checking in” text message, but instead, it’s an email! Plus, you can use it to send exclusive deals, discounts and valuable information that can make your services irresistible to them.
Email marketing is important for sales funnels because it allows you to nurture leads and guide them through the funnel towards conversion.
Lead generation: Email marketing can be used to capture leads by providing valuable resources in exchange for contact information.
Lead nurturing: Once you have captured a lead, email marketing can be used to keep them engaged and interested in your services by providing relevant information and resources over time.
Lead qualification: Email marketing can help you to qualify leads by providing targeted messaging and calls-to-action that guide them towards the next step in the funnel.
Conversion: By providing relevant information and calls-to-action, email marketing can help to increase the likelihood of conversion by making it easy for leads to take the next step and become paying customers.
Retention: Email marketing also allows you to continue to engage with your customers after they have converted and to keep them informed about new services and promotions.
Additionally, email marketing allows you to track and measure the performance of your campaigns, so you can make data-driven decisions about how to improve your sales funnel.
Recommended Email Marketing Platforms for General Contractors and Remodeling Companies
| Hubspot |
| Sendinblue |
| Convert Kit |
| Omnisend |
| activecampaign |
| Convert Kit |
| Getresponse |
Email 2:
Email 3:
ChatBot on your page to allow faster and better communication!
Get a notification everytime a potential buyer lands on your page, and see their behavior!
