GoHighLevel's missed call text-back is a workflow that fires an automated SMS to a caller within 60 seconds of their call going unanswered. It is consistently the highest-ROI automation in GHL because it recovers leads that would otherwise move to a competitor — at zero additional ad spend. Here is the complete setup process.
Step 1: Create the Workflow
In GoHighLevel, go to Automations and create a new workflow. Name it "Missed Call Text-Back." Under Trigger, select "Missed Call" — this fires when an inbound call to your GHL phone number goes unanswered. No additional filtering is required for the basic configuration, though you can add conditions to exclude specific numbers or campaigns if needed.
Step 2: Write the SMS Message
Add an action: Send SMS. Write the message template using GHL's personalization tokens. A proven template: "Hi {contact.first_name}, this is [Business Name]! Sorry we missed your call — we want to help. Reply here anytime, or grab a time that works for you: {calendar.booking_link}." The message should be under 160 characters to avoid splitting across two messages. Include the business name (personalization) and a booking link (direct action).
Step 3: Optional — Connect the AI Conversation Bot
After the initial SMS fires, add a branch condition: if the contact replies, activate the AI Conversation Bot to handle the reply thread. The AI qualifies the lead and books an appointment from the reply conversation. This removes the need for a human to monitor and respond to missed call replies during off-hours. The full phone system and AI conversation demo is at omnionlinestrategies.com/gohighlevel-capabilities-demo.