Have you considered pursuing a career in online marketing? Maybe you have an eCommerce business and you constantly seek new ways to increase online sales. Perhaps you run an Investor Relations company and you are hungry to learn the best cold email strategies, or maybe you just like to educate yourself and get familiar with SEO proven tactics.
In this time and age, everything you need to know is literally out there. We all have access to a vast amount of information like humanity didn’t know possible. Just do it! Can you learn Pay per Click without spending money? Absolutely yes! Can you educate yourself on email automation without a university degree? Certainly! Will you be able to apply for a job presenting a certificate of a free online social media management course you took, and get accepted? You bet!
One of the best ways to teach yourself is to hop on a free online course that can help you build your skills so you can become a successful marketer. Marketing offers a wide range of topics, and you no longer have to search for the free ones. In collaboration with eSelfCoach, we have reviewed and hand-picked the best online marketing courses available to you!
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30 FREE Marketing Courses You Can Join Now!
1. Social Media Marketing Foundations at LinkedIn Learning
Learn to create an effective social media strategy and start identifying your target audience the right way. Build and maintain a community with this free online course.
2. Digital Skills: Social Media by Accenture at FutureLearn
From creating a social media presence to measuring success, learn how to use social media for business. You’ll learn why social media marketing skills are becoming increasingly important for all types of organizations, as well as some of the ways you can put them to use.
3. App Marketing at Udacity
Marketing helps you in understanding your consumer and tailoring your product to their needs. This course will assist you in organizing a strategy for identifying your ideal user, finding ways to connect with them, and deciding what to say when you find them. This section discusses research, planning, execution, and, most importantly, how to expand your user base.
4. Get Started With Digital Marketing by Coventry University at FutureLearn
In this course, you’ll learn what digital marketing is and the key platforms and types of digital marketing that you can use in your organization right now. After, you’ll be able to analyze the benefits and challenges of implementing digital marketing strategies for business development.
5. Social Media Marketing: Strategy and Optimization at LinkedIn Learning
Learn how to optimize your social media marketing mix in three easy steps. Get a new perspective on your content, platform selection, and strategy. Learn how to use SWOT analysis to determine what’s working and what isn’t, and how to adjust your strategy to capitalize on your strengths.
6. Master Digital Marketing: Introduction to Marketing by The Left Bank at FutureLearn
Improve your marketing skills by learning about the rise of the digital landscape and what constitutes an effective marketing strategy allowing you to make more effective marketing decisions.
7. Social Media Marketing: ROI at LinkedIn Learning
Learn about the most important measurements, how to define them, how to use built-in reporting tools on Twitter, LinkedIn, and other major social networks to define and track measurements, and how to use this information to produce actionable insights and drive continuous improvement for your business.
8. Create a Professional Online Presence by the University of Leeds at FutureLearn
This two-week course will guide you through the various elements that comprise your professional online presence, as well as how to present yourself professionally and how to make your online presence have the most impact for the right reasons with expert guidance.
9. How to Create Great Online Content by University of Leeds at FutureLearn
Learn what factors influence online content success and how to create engaging content that aligns with your business objectives. You’ll discover the importance of delivering the right message to the right audience at the right time, as well as the significance of tone, style, and format.
10. Writing for Social Media from Berkeley University
This course focuses on effective writing techniques for social media. You’ll learn how to structure and write content that delivers your message and engages your audience; you’ll learn how to consider what a reader needs and wants from your organization.
11. Video for Content Creators from Berkeley University
Gain a competitive advantage in your business promotion, social media presence, or visual storytelling. Immerse yourself in hands-on video production, learning the fundamentals of composition, shooting, and editing to create engaging and shareable video content.
12. Salesforce Certified: Email Marketing at Udemy
Welcome to the salesforce Email Marketing Specialist Exam Study Guide. The advantage of this course is that it provides an inside look at Marketing Cloud as well as all of the necessary documentation organized by Study Guide topic. It can’t be accessed through a demo account, so this course can show you!
13. Instagram Training Course: Learn How to Use Instagram for Marketing
This course will teach you how to create a successful Instagram strategy, how to develop and analyze Instagram content, and how to promote that content using Instagram ads.
14. PPC Fundamentals Course with Joel Bondorowsky
Learn the fundamentals of PPC from one of the world’s most respected advertising experts. You will learn the fundamentals as well as various aspects of pay-per-click advertising in just 5 hours.
15. Keyword Research Course with Greg Gifford
Improve your understanding of keyword research fundamentals with this free and in-depth course from Semrush favorite Greg Gifford. Discover how to conduct keyword research for search engine optimization. It is the first and most crucial step in SEO.
16. Digital Marketing Course: Get Certified in Digital Marketing
The Digital Marketing Certification Course will teach you how to become an effective inbound-first digital marketer. Optimize your website for search engines, develop a non-paid strategy for building and growing a following, and develop an ad strategy to amplify your business message to a specific audience.
17. YouTube Course: Learn How to Grow Your YouTube Channel
Create a following and a brand on YouTube, the world’s second-largest search engine after Google. Learn how to create a successful YouTube channel, create engaging videos that people want to share, optimize your videos for higher visibility, use YouTube SEO, increase video views and channel subscribers, and monetize your channel from YouTube influencers and experts.
18. Digital Advertising 101: How to Develop a Winning Online Advertising Strategy
This certification course will teach you everything you need to know about developing a customer-centric advertising strategy, such as journey-based advertising, bidding and targeting strategies, paid search, social media advertising, programmatic, reporting, and more.
19. WordPress Training Course: Learn How to Build a WordPress Website Using Elementor
This WordPress tutorial will teach you everything you need to know to get started building a WordPress website for your business, from setting up your domain to making your website both functional and beautiful.
20. eCommerce Marketing Training Course: Learn How to Use Ecommerce to Attract, Convert, and Delight More Customers
Learn how to develop an inbound marketing-based eCommerce strategy and plan to attract, engage, and delight more customers for your eCommerce website. Groove Commerce created and teaches this class.
21. Facebook Marketing Course: How to Develop Effective Strategies for Organic Content and Paid Ads
This course will show you how to use this well-known social network to interact with customers and draw in new clients for your goods and services. You’ll discover how to make the most of the various Facebook features, including Pages, Groups, Videos, and more, to create a plan to achieve your business goals and objectives.
22. Marketing on Facebook at LinkedIn Learning
You will gain the knowledge and confidence to launch your business on Facebook by taking this course, which teaches you how to market your company on Facebook the right way.
23. Digital Marketing: Storytelling in the New Communication Landscape by Ravensbourne University London at FutureLearn
Learn from Dines, Creative Director of Studio Blup, a studio based in London that is at the forefront of the new digital avant-garde, how to effectively use social media. Learn to interpret the theoretical and practical context of contemporary communication design so you can recognize and apply the main critical and theoretical frameworks associated with it.
24. Marketing on Instagram at LinkedIn Learning
This course will show you how to use this well-known social network to interact with customers and draw in new clients for your goods and services. You’ll discover how to make the most of the various Facebook features, including Pages, Groups, Videos, and more, to create a plan to achieve your business goals and objectives.
25. Digital Skills: Digital Marketing by Accenture at FutureLearn
You will learn about digital marketing in this course, including what it is, why it’s important, and how to use strategies like display advertising, pay-per-click marketing, search engine optimization, and email marketing. Learn how businesses target their customers and the value of balancing and integrating various digital marketing strategies.
26. Online Marketing Foundations at LinkedIn Learning
Develop a targeted online marketing strategy that engages potential customers across the digital landscape by learning how to effectively promote your business online.
27. SEO Foundations at LinkedIn Learning
Discover the fundamentals of SEO, including how to read a results page and how rankings impact both big and small businesses. Learn how to put into practice fundamental optimization strategies and techniques, such as conducting keyword research, creating internal and external links, optimizing your pages and content, tracking your progress, and creating a long-term SEO strategy.
28. Digital Skills: Mobile by Accenture at FutureLearn
You will learn about mobile products like tablets and wearable technology as well as why industry insiders frequently refer to “mobile” as “mobility.” By comprehending fundamental design principles and app development techniques, you will learn what mobile design is and how to use them to create successful mobile applications.
29. Digital Skills: Retail by Accenture at FutureLearn
Find out how digital technology is affecting the retail sector and what that means for consumers. The retail industry is changing as a result of digital technology. You’ll discover how this transformation has an effect on everything from connected devices and automation to how data is changing customer experiences and business operations.
30. Shane Snow on Storytelling at LinkedIn Learning
Learn how to use established storytelling frameworks and the fundamental components of narrative to engage audiences in personal stories, brand stories, and other types of stories. Find out how to foster a culture of storytelling within your company and maximize connections with your audience.
