The Best Business Loan Marketing Strategy Ever!

Commercial Loan Sales-Funnel!

Full strategy flowchart for lending companies, business loan and loan officers. Lead generating, cold email, PPC, segmentation, lead capture and conversion

How do commercial loan officers get clients?

Looking for marketing ideas for commercial loan companies? Introducing sales-funnel strategy for business loan and working capital lending services. A Commercial-Loan Sales-Funnel is a highly effective sales-process, designed for conversion. The Sales-Funnel consists of a set of automated actions, orchestrated to take your prospects from the initial stage where they get their first impression of your financing products, through lead generating stages, trust building, action and conversion.

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What are the best marketing ideas for commercial loan?


1. Segment your sales-funnels based on your financing services!
For example, if your lending company offers:
A. Equipment financing
B. SBA Loans
C. Commercial Real Estate Loans
Each of the above business financing products should have its own sales-funnel.
A Commercial-Loan Sales-Funnel is made to drive SALES. When we focus on what our prospects need, and not on our inventory, we allow a sale to happen. If a potential client would step into your office and ask for a business line of credit, you would probably go ahead and introduce several ways to help him with business line of credit. At this early phase, and until you’ve built stronger relationship with your prospect, you will not offer anything else.
In the virtual world of online marketing for financing companies, your prospects don’t step into your office. Instead they search for loans online. The idea is to be able to understand what they really need and then engage with them on a relevant and effective ground.
2. Start segmenting commercial lending leads by keyword research
We strongly recommend that you start your marketing segmentation with a good keyword research. When you know the actual search-term that your prospects typed, it’s like knowing the question that the business-owner who stepped into your office just  asked you. Don’t shoot in the dark, if you do not know what financing tools your audience are really looking for, they will not be compelled to your messages and your online marketing will not be as effective as it should be.
Here is an example of specific search terms that business-owners in the United States type on Google, when they look for business line of credit:
3. Send segmented traffic to segmented landing pages.
Let’s assume that you target the search term “what is an SBA loan?” and you’ve launched a PPC Ad that bids on this search term. Where will you send the ad’s clickers? Sending them to your home page will probably not be the best way to go. Instead, make the destination URL an article that you wrote. What would then be the name of the article? If by now you understand the concept of segmented business-loan marketing, you know the answer:
The title of the article should definitely entail the search term “what is an SBA loan”.
Your landing page provides more information
Information about the listing and about your brand 100%
Your landing page will have a Contact Form and a Chat
So you don't miss any communication opportunities 100%
Your landing page will be Equipped with Tracking Codes and Pixels
So even if your visitors only viewed the page and haven't made an action, this will still happen: 100%
Online tools for quick building of landing pages that are already equipped with forms and email sync:
4. Use Pay Per Click Ads. Smartly.

Integrate Your Landing Page with Re-Targeting Ads

Even if The Lead's Source is Facebook or Taboola, Google Ads Will Re-Target

Facebook Ad

Facebook Ad

Taboola Ad

Taboola Ad

LinkedIn Ad

LinkedIn Ad

Google Ad

Google Ad

5. Use email marketing to talk with your commercial lending leads about business-loans. Further segment your leads and encourage them to act and explore loan opportunities.

Email marketing is the #1 marketing tool for commercial-loan companies to drive sales

While marketing for lending companies is essentially virtual, email marketing is just something you can’t afford to dismiss. If ‘generating leads’ is inviting potential borrowers to you office, email marketing is how the conversation happens. And not only a conversation. Email marketing is the whole dance. This is where you can determine which is the right financial product to pitch at the right time. This is where you can get the signal when a lead is hot and ready to move forward. This is also where you get to know when to back-off, what to talk about and when. Well-planned and well-structured email automation will help you boost your numbers, generate new leads and convert them into borrowers. Email automation can significantly enhance client retention, track and optimize user experience, delegate clients to salesmen, personalize the experience, segment your audience by financing interests, by their behavior or by other characteristics, and so much more!
Email marketing is also used to generate business-loan leads:
Cold email campaigns are a highly popular lead generating method among lending and financial service companies that reach out to a large amount of businesses to offer financial help, loans and lines of credit.
Email design examples for business loan campaigns:

Email 1: 
Email 2:
Email 3:
Online tools with free ready-made email templates: click HERE

Example of emails that we do

Read about FREE BULK emailing platforms and cost-effective mass mailing!

In addition

Reach Your Leads Faster with ChatBot

ChatBot on your page to allow faster and better communication!

Get a notification everytime a potential buyer lands on your page, and see their behavior!

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Business Loan Broker? We Build Funnels That Convert