How do loan officers get clients?
Are you searching for loan marketing strategies for loan companies? Look no further than the sales-funnel strategy for loan, credit, and capital lending services. A loan sales-funnel is a highly effective sales process, designed to increase conversion rates. The sales-funnel includes a series of automated steps that guide prospects through the process of learning about your financing products, generating leads, building trust, taking action, and converting into customers.
If you are targeting the search term “what is a mortgage refinance?” and have launched a pay-per-click (PPC) advertising campaign targeting this term, it’s important to think carefully about where to send those who click on your ad. Sending them to your homepage may not be the most effective approach. Instead, consider directing them to a targeted article you’ve written. An article is often more specific and persuasive than a homepage, offering valuable information directly related to their search intent.
