Email opening: "I pulled your Meta ad activity and noticed [specific observation — creative count, running duration, offer in copy]." Never open with your company or pitch. Phone: "I saw your [product] ad on Facebook last week — [specific detail]. That's what prompted me to reach out." The implied message: I'm an informed peer who looked at your actual marketing, not a cold caller with a list. Combine with the SearchAPI-sourced ad data for maximum specificity. Full framework at omnionlinestrategies.com/meta-ad-library-lead-qualifier.