Script: "Hi [Name], this is [Your Name] from [Company]. I was going through your Meta ad activity and noticed you're running [N] active campaigns — I had a specific observation about [brief insight]. It's quick but worth a 10-minute conversation. I also just sent you an email with more detail. My number is [number]." 30-35 seconds. The voicemail establishes that both the email and call are from the same person with specific feedback about their ads. Full Twilio + Saleshandy parallel delivery at omnionlinestrategies.com/meta-ad-library-lead-qualifier.
B2B Outbound · Meta Ad Signal · Lead Qualification
Voicemail Drops for Active Meta Advertisers — Script and Timing
Sources & References
Meta: 10M+ businesses actively advertise — active ad spend is the most accessible real-time B2B buying intent signal
Meta
Gartner: Intent-based B2B outreach converts at 3-5x the rate of demographic targeting
Gartner
Saleshandy: B2B cold email with active buying signal achieves 15-22% reply rates
Saleshandy
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