Inbound: paid ads for staffing firm leads cost $150-600 per employer inquiry (Google Ads, LinkedIn Ads). Content strategy takes 6-12 months before generating meaningful organic traffic. Total first-year cost before first inbound client often exceeds $15,000-30,000. Outbound: 500-contact cold email lane costs $150-180 in variable platform costs. 8 new clients = $19.38 per MSA in direct outreach costs. Time to first positive reply: 5-7 days. Full comparison at omnionlinestrategies.com/staffing-firm-new-client-machine.