A new LLC filing is one of the cleanest health insurance leads that exists. It is a person who has just become self-employed — as of this week, this month — and whose employer health plan is ending. The filing is public record. The timing is known. The coverage need is immediate and concrete.
How to Access State LLC Filing Data
Every US state maintains a public business registration database through its Secretary of State office. Most states publish new filings on a daily or weekly basis. Some states have direct API access. Others have downloadable bulk data files. Third-party aggregators — including registered agent services and commercial data providers — compile multi-state LLC filing data into searchable databases updated in near real-time.
Filtering for filings in the current week, in a specific state or metro area, returns a list of newly registered businesses along with the registered agent name (typically the owner), the company name, the business type, and the registered address.
What to Do With the Filing Data
The registered agent name and company name from a new filing are enough to find the professional email address of the owner in most cases. Contact enrichment tools — Apollo.io, Hunter.io, or similar — use name and company name to retrieve verified email addresses. The professional email associated with the new LLC domain, if one has been registered, is often findable within days of the filing.
What to Say in the Outreach Email
The email referencing a new LLC filing should do one thing: acknowledge that going independent is a significant step and that coverage is one of the first practical questions that comes up. It should not be long. It should reference the company name and filing, offer a specific framing — "most independent consultants in your situation are either on COBRA or shopping ACA plans, and I can usually show you something better than both in under 20 minutes" — and close with a single low-friction ask.
The Health Insurance Broker Signal Engine monitors LLC filings in the broker's target states and fires a personalized email to each new registrant within hours — before they have started shopping and before another broker has reached them.