A group health insurance pipeline built on public data has an advantage that purchased lists cannot replicate: the leads are current. A job posting lead was generated today. An LLC filing lead was generated this week. A funding announcement lead was generated when the round closed. These are not contacts who were in a decision window three months ago — they are contacts who are in one right now.
The Four Public Data Sources for Group Health Leads
Job postings at small businesses are the highest-volume source. Filtering for companies with fewer than 50 employees posting full-time roles generates dozens of leads per week in most metros — each representing a company that is growing and may need a group plan before the next employee starts. New LLC filings and corporation filings from state databases generate a smaller but high-quality set of self-employed individuals who will eventually need individual or small group coverage as they build their business. Funding round announcements from Crunchbase and similar sources identify startups about to hire. LinkedIn independence announcements identify professionals transitioning out of employer coverage.
The Filtering Logic That Focuses the Pipeline
Not every public data signal requires broker outreach. The filtering criteria that produce the highest-quality group health pipeline are: company size between 3 and 50 employees (below 3 is typically individual rather than group; above 50 often has established broker relationships), geography limited to the broker's licensed states, and event recency limited to the past 7 to 14 days (beyond two weeks, the timeliness advantage of trigger-based outreach diminishes).
What a Consistent Pipeline Looks Like
A broker running all four public data lanes in a mid-size metro typically generates 60 to 100 new trigger-based outreach contacts per week — job postings, LLC filings, LinkedIn signals, and funding rounds combined. At a 5 percent reply rate, that produces 15 to 20 conversations per month. The Health Insurance Broker Signal Engine shows this pipeline in action — a live demo of how all four sources feed into automated outreach and a real-time pipeline tracker.