By following these advertising requirements, lenders can ensure that their loan advertisements, marketing and loan sales funnels are truthful, transparent, and accessible to consumers. The FTC and other regulatory agencies may enforce these requirements by imposing fines or other penalties for non-compliance.

In conclusion, it is important for business loan lenders in the USA to understand and comply with the advertising requirements set by the FTC and other regulatory agencies. This helps to protect consumers from false or misleading claims, and ensures that loan advertisements are transparent and accessible.