If you run a WooCommerce store, you probably know that email automation is one of the best ways to increase your earnings. In fact, a whopping 75% of businesses use at least one marketing automation tool to market their products and services.
With that said, some merchants aren’t making the most out of the tools at their disposal: Data shows that 16% of marketers admit that building effective automations is their biggest challenge.
So, in this blog post, we’ll go over some of the most essential WooCommerce email automation tips to help you start making more sales today!
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1. Use multiple channels for your WooCommerce email automations
Before making a purchase, 72% of customers prefer communicating with companies via multiple channels. Needless to say, if you’re wondering how to boost your sales on WooCommerce, you should go omnichannel–it’s really a game-changer.
So, how can you use WooCommerce marketing automation to make this happen?
Start by choosing the right email marketing automation platform that integrates well with your WooCommerce store, such as Omnisend.
Integrating Omnisend with your WooCommerce store will help you easily harness the power of omnichannel marketing to create and send automated emails, SMS, and web push notifications, as well as retargeting campaigns on social media platforms like Google and Facebook.
With just a few clicks, you can decide which marketing channels to use for interacting with your subscribers. Best part? You can modify your strategy based on which platform you’re using to engage your audience, and this works wonders for boosting sales.
2. Use pre-built workflows to create automations easily
Three of the most popular pre-built automation workflows are:
Welcome emails: Reach out to a new subscriber and engage them from the get-go.
Win-back emails: Regain a customer’s interest after they’ve stopped engaging with your previous messages.
Abandoned cart recovery emails: Remind shoppers about the products they’ve left behind and entice them to come back and complete their purchase.
And it’s not surprising: they’re three of the most effective ways to increase sales and boost customer engagement.
Why? Because they help you engage customers at the most important steps of the funnel–the beginning and the end. And a quality email automation platform for WooCommerce will help you do just that.
Omnisend makes it a breeze to create automated workflows with lots of pre-built automations, including cart recovery, welcome, and win-back emails for WooCommerce, that you can use straight away without much editing. Want to use custom workflows? Just use Omnisend’s drag-and-drop email builder to design one within minutes. Its advanced features allow you to send win-back messages at the times when customers are most likely to open and engage with them.
Here’s a good example of an Omnisend automation workflow:
3. Tailor your messaging by using WooCommerce marketing automation
You’ll deal with various consumers in different ways. It all comes down to sending the right message to the right customer at the right time. After all, you’d speak differently to a die-hard fan than to a first-time buyer.
The bottom line? Personalization is key.
Here are a few examples of how you can tailor your messaging to different kinds of customers:
A recent customer: Cross-sell your products by sending an automated email with product recommendations based on the customer’s previous purchases. This strategy can also do well with upsells as an easy way of increasing each customer’s AOV.
A new subscriber: If it’s the first time they’re engaging with your brand, send them an automated welcome email. Want to make an even better first impression? Offer them a first-time-buyer discount.
Lapsed customers: If a customer hasn’t purchased anything from you in a while, send them a ‘we miss you’ email with a small discount to persuade them to come back.
4. Run A/B tests with WooCommerce marketing automations
If you’re an email marketer, one of the worst mistakes you can make is assuming the first automation workflow you initially designed is perfect for every occasion. The truth is, any message can and should be improved, and that’s where A/B testing comes in.
If you run a WooCommerce store, you should always A/B test your email content, subject lines, and even marketing channels. There’s no other method to empirically evaluate what it is about your automations that generates the best results. Without this kind of data, you won’t find out what works best for your customers, leaving you unable to improve your messaging to reap the most rewards.
So, how do you start A/B testing?
Short answer: Plan your email marketing strategy and list the elements that impact your conversion rate, including your value proposition, email content, subject line, call to action, etc. Then, create a different version of the message and run both messages simultaneously. You don’t have to change everything: tweaking a single element will be enough.
Then, observe the results and see which version made more sales. This takes time but could generate much higher conversion rates in the long term.
Here’s a quick example:
Version A of your WooCommerce abandoned cart recovery email might read, “Sale has just started!”
Version B might say, “All items – 30% OFF!”
