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Making a sale doesn’t happen just like that. Leads don’t convert into clients easily regardless of how amazing your products or services are. There is a well-though-of process that needs to be in place to increase your conversion rate. There is a dance that you need to be dancing with your prospects, and you better enjoy it! This process consists of components that are utterly essential for a sale to happen. Any sale. Offline or online, eCommerce or brick-and-mortar, selling a house or selling a T-shirt, every sale, anywhere, anytime, has to have the following factors:
1. The buyer is in need of the product
2. Some degree of trust has been established between the seller and the buyer
3. The buyer is willing to pay the price
When a potential buyer visits your website for the first time, chances are that you will not meet the factors above instantly. The visitor may like what they see, but then move to another site or go to make a cup of coffee. When they are back, something else may capture their attention and make them forget about your site before making an action.
So you spent all this time and budget to get the traffic, and then you lost it.
But what if you could communicate with your website’s visitors before they abandoned the site?
What if you could tell them “hey! wait a second, let me find you what you need! Let me tell you more about how fantastic my services are!”. You would probably want to figure out who they are, what exactly they are looking for, what is their budget and so on.
This is the beauty of email marketing platforms. They are designed to allow you targeted, relevant, personalized, orchestrated, automated and cost-effective communication with your prospects, visitors or clients.
This blog post is made to connect you with the email marketing platforms that we think are the best to use in 2022. However, if you want to learn about email automation strategies and tactics, please check out our blog or Omni demo pages. If you are looking to get support from our very best email marketing agency, click on the chat below!
And now, without further ado, here are the best email marketing platforms for year 2022!
Here are some points you should consider when choosing your email marketing platform:
- Budget
- Cost
- Size of the database
- Level of automation
- Special additions such as analytics
The Best Email Marketing Platforms for 2022!
1. ActiveCampaign
If you want super high end automation capabilities, good deliverability rate top user experience and even decent CRM features all in one place, then choose ActiveCampaign. Activecampaign is an inexpensive email automation platform that is not complicated to use! Here are some of the great features it offers:
One of its great features is it can filter the customer experience acquisition process which can distinguish the users by industry, product, or role. This is easier for you to know which email marketing service you will need depending on who your target market is. Check out the available features per tier
Read our blog about Active Campaign tracking and triggers here
2. Omnisend
If you are looking for an excellent solution to engage with your eCommerce shoppers, with 47.7% higher conversion rate that integrated emails and SMS campaigns can perform, Omnisend is definitely an email marketing platform you should check out.
With Omnisend all templates are built in and 100% customizable so you can give your customers the personalized, consistent experience they’re after – all through a single platform!
Read about Omnisend’s Woocommerce email marketing tactics HERE
3. GetResponse
GetResponse is an excellent platform for businesses that are starting off, but this is also a great platform for big companies. According to the company, Ikea and Unicef use GetResponse for their businesses in creating very effective and powerful emails.
GetResponse platform is very economical and easy to use. It offers a wide range of features that are sure to help you with starting your business or growing your existing one. Although some may say that their automation processes still need development.
Here a chart to help you see their pricing:
4. SendInBlue
Sendinblue was designed to automate email marketing on a budget! This platform has played a great role when it comes to its features from free to paid competitive pricing. The features are very comprehensive and are useful for small to midsize businesses. SIB’s nicely featured free plan can send up to 300 emails per day which is not bad, you can avail of higher tiers if wish to do so. Might we say that the paid tiers are not that expensive! There are over 80,000 to 100 million emails from the SIB’s platform that is sent every day, for a company that started only last 2012, it has shown good results!
There are 4 tiers for the SIB plan:
Sendinblue also has a good CRM feature, provides an easy set-up for automation, integration, and segmentation, representing. It is a good tool for SMS marketing. There is a range of templates for creating your emails.
Sendinblue allows you to create custom workflows that send emails automatically. Tracking your contact’s behavior on your website to trigger emails is possible here as well. You could send an automated email to a customer depending on the activity he did on your site such as registration, abandoning a cart, making a purchase, and so on.
Read our blog about Sendinblue automation here
5. Klaviyo
6. ConverKit
ConvertKit is truly a very cool yet highly professional platform. With custom landing pages that you can create in minutes, with a variety of tools that will help you make your audiences stick around for longer, with cool features like pdf guide free download creator, digital sales funnels, personalized content, easy email templates, and more. No wonder ConvertKit is one of the best online tools you can add to your business.
And they also have a free plan! Here’s a video that explains how to sign up and start using ConvertKit:
You can start your free plan with a few great features! Start building your audience with unlimited landing pages and forms, customizable domains, and manage 1,000 subscribers. To be able to get a wider range of features you have to avail the paid plan:
Convertkit is also helpful when it comes to helping a small business build and grow. It offers a curriculum for building and launching your online business!
7. Constant Contact
Constant contact has a very intuitive and elegant user interface. This offers a good range of commerce and event integration. It has very effective tools you can use for building your website, creating email marketing campaigns, uploading products to your store, creating awareness on your social media platforms, and so on.
A few things to consider are that Constant Contact templates don’t offer that much flexibility and the pricing for your plan will increase once you gain thousands of contacts. So if you are not up to this regardless of the features it offers, maybe you would like to consider a different platform.
Considering how your paid tear starts, it costs a bit less compared to the rest:
Read our blog about Constant Contact Tracking and Triggers here
8. Drip
Drip provides a service that makes marketing easy. It has an intelligent feature for marketing automation tools and email segmentation. It offers webinars, a chat support system, online courses, and complete documentation to help you run your business on the email marketing side.
For the rates at Drip, they are not quite cheap but it can guarantee an excellent effectivity if you maximizer the features you paid for. It has a 14-day trial that will let your experience its features to help you decide if you wish to pursue it.
For the pricing, it will depend on the number of your subscribers. You can check them out here:
Read our blog: Drip Vs Sendinblue here
9. MailMunch
Mailmunch has complete lead growth when it comes to its features. It is excellent for starters and businesses who are independently owned. It is very easy to use plus it has a “drag and drop” feature that is similar to SendInBlue, which gives you an easier time designing your templates.
It helps you understand what the users want since it can also track their behavior using tags and advanced segmentation. Through this, you can send out personalized emails depending on where the user categorizes. You can also create tailored campaigns depending on their action when they visited your site.
Here the pricing for Mailmunch:
