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The best bulk email sender full comparison

The Best BULK Email Marketing Tools! Full Comparison!

Email marketing is an incredibly effective marketing channel. When applied professionally, businesses across the board can reach a very high 15%-18.6% average conversion rate with an average ROI of 36%!! This number is nothing short than fantastic. It means that for  every $1 dollar you spend on email marketing, you can earn $36! However, clearly an essential key to good return on your email marketing investment, is lowering your costs.
If by now you have already shopped for the best free bulk email marketing platform you can use, you may have noticed that the more emails you want to send, the more expensive it gets. Yup, just when you thought that you will end up paying only $8 per month to send 1,000 emails a day, or somehow manage to keep that free plan forever, you realized that those email marketing platforms are not that enthusiastic about it. If you want to send 10,000 emails per day, it’s time to re-think your search. Apparently, it is not only the best email marketing platform you are looking for, but the best bulk emailing software with the best pricing plans you can find.
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What is the best bulk mailing software?

If you are looking for the best free bulk emailing tool to use,  comparisons you will find on the web will probably not give you a clear answer. Blogs that compare email marketing platforms usually overlook a very important point: Bulk emailing requires very specific factors that are significantly different from those of conventional email marketing. 

The difference between bulk emailing and conventional email marketing

There are two types of businesses that heavily rely on email marketing:
In the first type are businesses that need highly advanced automation features.
The second type on the other hand, consists of businesses that are mostly interested in mass mailing solutions and effective methods of reaching out to as many potential leads as possible. Many times, by means of cold email campaigns.
A good example of the first type are Shopify store owners. Advanced tracking and automation are crucial to their success or the structure of their sales-funnels. Quick auto-responder like a “win-back” email or a proper “abandoned cart” reminder, can save a sale or help maintain instant, targeted, and constant communication with the site’s visitors.
But other businesses, for example financial services & lenders, medical billing companies or affiliate marketers, couldn’t care less about deep automation capacities.
In their email marketing strategy, there are no carts to abandoned. Instead, those businesses are always in the need of effective mass mailing solutions. 

What are the best tools to use for B2B cold campaigns?

When clients of the second type reach out to us and ask what are the best tools they can use for cold email campaigns or B2B mass emailing, their first two questions are always:
A. How to ensure email deliverability and reach people’s inboxes?
B. How much will bulk emailing cost per monthly sending?
As far as how to ensure bulk emailing deliverability, we have widely covered this topic on previous posts. This article however focuses on the question of mass-mailing pricing.

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How much does it cost to send mass emails?

In order to answer this question in accordance with the way email marketing platforms structure their pricing models, and since each user has a different size of lists and different desired amount of sending, we divided our survey according to the price you will pay to send a specific amount of emails per month. First, we mapped out all the free options and ranked the email marketing platforms that allow free plans of 1,000 emails per month. Then we listed all the paid options for 1K emails per month. Going forward we ranked your best return on your dollar when sending 10,000 emails per month and 100,000 respectively. In addition when looking at above 50K emails a month, we made a special table and listed the platforms that charge per contact and not per sending.
 
Therefore you can now see for yourself what will be the best email marketing platform to send 1,000 emails per month, 10,000- 15,000 emails per month, and what will be the best email marketing to send 100,000 emails per month.
 

Let's jump right into it!

If you don’t feel like scrolling down and you just want a straight answer, here’s a little spoiler for you, it is pretty shocking honestly: Out of all platforms, no matter the size of your lists and the number of emails that you want to send, the best bulk emailing tool you can use is a self-hosted email platform. The platform is yours and ALWAYS FREE regardless of the number of emails you send or contacts you store. It is unlimited, it has all the important features, there are no restrictions and it is way simper to install than you may think.
Scroll down to know which platform is #2
The second-best option, as you will be able to see for yourself, is Mailjet. Hands down, it is hard to beat free 6,000 emails per month, let alone the fact that Mailerlite offers a second tier plan with 15,000 emails per month for only $15! And it doesn’t end there. For only $35/mo you can send as many as 50K emails! No other conventional email platform that we know introduces such compelling offers! Indeed highly attractive in terms of bulk email marketing platforms.
To see the full comparison, continue reading.

The best BULK email marketing platforms with FREE plans

RankPlatformEmails/moPrice/ MonthFeatures
#1Acelle Mail1000$0Welcome to the world of free & unlimited bulk emailing! Acelle Mail is an almost-free (you do need to have sending smtp) open source email marketing and automation platform. Its features and options do not fall short of leading platforms like Drip or Constant-Contact. Acelle Mail can be white-labeled (i.e. having your company’s logo on it), it can be stored on your own domain and can connect to multiple SMTPs.
#2Mailgun1000$050K email/ mo. All features in the Trial plan + Inbound Email Routing Email address verification access 1 days of message retention 24/7 ticket support
#3Mailerlite1000$0Unlimited Contacts APIs, SMTP Relay, Webhooks Advanced Email Editor Basic Statistics
#4Mailjet1000$0Unlimited Contacts APIs, SMTP Relay, Webhooks Advanced Email Editor Basic Statistics
#5Getresponse1000$0 Up to 500 contacts at $0.00/mo INCLUDES Unlimited newsletters 1 landing page Create and host 1 landing page with a monthly limit of 1000 visitors. Website Builder Create and host 1 website and access all essential features like galleries, popups, and forms. Connect your domain Signup forms and popups
#6Sendgrid1000$0500 emails/mo Up to 60 SMS United states Canada United Kingdom Australia Up to 500 web push
#7Sendinblue1000$0Sendinblue is an interesting option to check out as they do allow unlimited contacts on their free plan. Is 300 emails per day a down side? Depends how you look at it because it does add up to 9,000 free emails per month!
#8ConvertKit1000$0 Free for up to 1,000 subscribers

The best email marketing platform to send 1,000 emails per month

All the platforms above are MASS mailing platforms that ALSO offer FREE plans.  From this point on we will list the best bulk emailing platforms with paid basic plans. Yes, we did not include excellent platforms like Klaviyo or Omnisend as they are designed to provide sophisticated integration and automation features, that are usually not a high-priority for mass-mailers.
Moving forward, when looking at 1,000- 500,000 emails per month, the pricing plans start to cost money.
With one exception: Acelle Mail. We can’t stretch this enough: how compelling is the option of an email marketing software that has absolutely no costs and no sending limits!? Almost too good to be true. But it is true. You can have your own self-hosted email software, with which you can send literally millions of e-mails every month. No one will limit you sending (unless you spam people which we highly recommend to avoid doing), and you don’t have any extra costs as you increase the sending volume.
Want to see how much you will save? Just keep reading!
RankPlatformPrice/ MonthEmails/moFeatures
#1Acelle Mail$01000No costs except for one time set up!
#2Mailgun$0100050K email/ mo. All features in the Trial plan + Inbound Email Routing Email address verification access 1 days of message retention 24/7 ticket support
#3Mailerlite$91000Unlimited monthly emails 3 users 24/7 Email support All in Free, plus Sell digital products Unlimited templates Dynamic emails Auto resend campaign Unlimited websites & blogs Unsubscribe page builder
#4Mailjet$15100015,000 emails/month included No daily sending limit
#5Getresponse$19 *1000 Autoresponders Unlimited landing pages Unlimited Website Builder Get all advanced features inside the website builder and enjoy a bigger bandwidth for your website. Basic segmentation Segmentation based on contact details stored in your account. Email scheduling Integrations and API
#6Sendgrid$19.501000APIs, SMTP Relay, and Webhooks Delivery Optimization Tools Dynamic Template Editor Insightful Analytics Guaranteed Response Times on Ticket & Chat Support Deliverability Insights
#7Sendinblue$25100020K emails/mo first tier
#8ConvertKit$251000Unlimited landing pages Unlimited forms Unlimited email sending Audience tagging and segmentation Sell digital products & subscriptions Live chat & email support Free migration from another tool Automated email sequences Visual automation builders Third-party integrations One additional team member
#9Activecampaign$29 *1000 Marketing Automation Email Marketing Unlimited Email Sending Drag & Drop Email Builder 125+ Email Templates Send Newsletters Subscription Forms Segmentation Site and Event Tracking Campaign and Automation Reporting
#10Constant Contact$351000Packages have a monthly send limit of 24 times your total contacts and an overage fee of $0.002 per email. List sizes over 50,000 contacts are automatically upgraded to CC Plus plan.
#11Drip$391000Included in price: 9,001-10,000 email contacts Unlimited email sends Chat and email support

* Activecampaign, Constant Contact and Getresponse charge per contacts and not per sending

Compare the best mass mailing platform to send ten thousand emails a month:
RankPlatformPrice/ MonthEmails/moFeatures
#1Acelle Mail$010KNo costs except for set up
#2Mailjet$1510K15,000 emails/month included No daily sending limit
#3Sendgrid$19.510KAPIs, SMTP Relay, and Webhooks Delivery Optimization Tools Dynamic Template Editor Insightful Analytics Guaranteed Response Times on Ticket & Chat Support Deliverability Insights
#4Sendinblue$2510K20K emails/mo first tier
#5Mailgun$3510K50K email/ mo. All features in the Trial plan + Inbound Email Routing Email address verification access 1 days of message retention 24/7 ticket support
#6Mailerlite$4710K Unlimited monthly emails 3 users 24/7 Email support All in Free, plus Sell digital products Unlimited templates Dynamic emails Auto resend campaign Unlimited websites & blogs Unsubscribe page builder
#7Getresponse$79 *10K Autoresponders Unlimited landing pages Unlimited Website Builder Get all advanced features inside the website builder and enjoy a bigger bandwidth for your website. Basic segmentation Segmentation based on contact details stored in your account. Email scheduling Integrations and API
#8Constant Contact$8010KPackages have a monthly send limit of 24 times your total contacts and an overage fee of $0.002 per email. List sizes over 50,000 contacts are automatically upgraded to CC Plus plan.
#9ConvertKit$10010KUnlimited landing pages Unlimited forms Unlimited email sending Audience tagging and segmentation Sell digital products & subscriptions Live chat & email support Free migration from another tool Automated email sequences Visual automation builders Third-party integrations One additional team member
#10Activecampaign$139 *10K Marketing Automation Email Marketing Unlimited Email Sending Drag & Drop Email Builder 125+ Email Templates Send Newsletters Subscription Forms Segmentation Site and Event Tracking Campaign and Automation Reporting
#11Drip$15410KIncluded in price: 9,001-10,000 email contacts Unlimited email sends Chat and email support

* Activecampaign, Constant Contact, Mailerlite and Getresponse charge per contacts and not per sending

How much will it cost you to send 100,000 emails per month?

As we start looking at high volume of e-mail sending per month, the platforms’ pricing plans can be divided into two models:
A. Platforms that charge based on the number of emails that you can send per month.
B. Platforms that charge based on the number of contacts that you can store on their system. One again, your best option is Acelle Mail, where non of that matters. Reviewing the pricing models of all bulk emailing platforms, we came up with the following conclusion:
Sending 100K emails per month with platforms that charge per email sending:
 
RankPlatformPrice/ MonthEmail/mo
#1Acelle Mail$0100K
#2Sendgrid$34.95100K
#3Mailjet$35100K
#4Mailgun$75100K
#5ConvertKit$100100K
#6Sendinblue$124100K
#7Drip$154100K

How much does it cost to store 100,000 contacts on email marketing platforms?

Storing 100K contacts per month with platforms that charge per contact:
If you prefer a “per-contact” pricing model, the email marketing platforms below are the ones to consider. The prices look significantly higher than the “per-sending” pricing model, and frankly usually they are, but keep in mind that those who charge per-sending, will also limit the amount of contacts you can upload (with the ecxeption of platofrms like Sendinblue and Mailgun.
RankPlatformPrice/ MonthContacts
#1Acelle Mail$0100K
#2Mailerlite$205.00100K
#3Constant ContactAbove $300100K
#4Getresponse$539.00100K
#5Activecampaign$549.00100K
#6ConvertKit$566.00100K
#7Drip $1,199.00 100K

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