The Best BULK Email Marketing Tools! Full Comparison!
Email marketing is an incredibly effective marketing channel. When applied professionally, businesses across the board can reach a very high 15%-18.6% average conversion rate with an average ROI of 36%!! This number is nothing short than fantastic. It means that for every $1 dollar you spend on email marketing, you can earn $36! However, clearly an essential key to good return on your email marketing investment, is lowering your costs.
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Cold Email Deliverability COMPLETE Guide
If you’ve already been searching for the best free bulk email marketing platform, you’ve likely noticed a common trend: the more emails you want to send, the more expensive it becomes. Just when you thought you’d be paying only $8 per month to send 1,000 emails a day, or that you could keep that free plan forever, you quickly realized that most email marketing platforms aren’t as generous as they seem. When your needs grow to sending 10,000 emails per day, it’s time to rethink your strategy. It’s not just about finding the best email marketing platform anymore; it’s about finding the right bulk emailing software with flexible pricing that meets your needs. Fortunately, the solution might lie in platforms that allow you to connect unlimited external mailboxes, either through direct connections or SMTP, giving you the freedom and scalability you’ve been searching for.
Jump to table
- The best BULK email marketing platforms with FREE plans
- The best email marketing platform to use to send 1,000 emails per month
- How much will it cost you to send 10,000 emails per month?
- How much will it cost you to send 100,000 emails per month?
- How much does it cost to store 100,000 contacts on email marketing platforms?
Cold emails are designed to reach large numbers of prospects quickly, initiate contact, and open the door to new business relationships, ultimately setting the stage for warmer marketing, retargeting, and sales efforts. If you’re searching for the best free bulk emailing tool, the comparisons you find online might leave you without a clear answer. Most blogs reviewing email marketing platforms overlook a critical aspect: bulk emailing has distinct requirements that are vastly different from those of traditional email marketing, making it essential to find a platform that caters specifically to high-volume outreach.
The difference between bulk emailing and conventional email marketing
There are two types of businesses that heavily rely on email marketing. The first type includes businesses that need highly advanced automation features, such as Shopify store owners, where advanced tracking and automation are crucial to the success of their sales funnels. Quick autoresponders, like “win-back” emails or “abandoned cart” reminders, can save sales and help maintain instant, targeted, and continuous communication with site visitors.
The second type consists of businesses primarily focused on mass mailing solutions and reaching as many potential leads as possible, often through cold email campaigns. For example, financial services and lenders, medical billing companies, and affiliate marketers are more concerned with effective mass mailing than with deep automation capabilities. In their email marketing strategy, there are no carts to abandon—these businesses are always in need of powerful mass mailing solutions.
What are the best tools to use for B2B cold campaigns?
When clients of the second type reach out to us and ask about the best tools for cold email campaigns or B2B mass emailing, their first two questions are always:
A. How can we ensure email deliverability and reach people’s inboxes?
B. How much will bulk emailing cost per month?
They also often ask:
C. What strategies can help turn cold leads into paying customers?
D. How can we optimize our email content to increase open and conversion rates?
E. What are the best practices for following up with leads to close sales?
F. How do we track engagement and measure the success of our campaigns?
G. How can we personalize our emails at scale to boost response rates?
As far as how to ensure bulk emailing deliverability, we have widely covered this topic on previous posts. This article however focuses on the question of mass-mailing pricing.
To answer these questions in line with how email marketing platforms structure their pricing models—and considering that each user has different list sizes and sending requirements—we divided our survey based on the cost of sending a specific number of emails per month. We began by mapping out all the free options, ranking the platforms that allow you to send 1,000 emails per month for free. Next, we listed all the paid options for 1,000 emails per month. As we progressed, we identified the best value-for-money platforms when sending 10,000 and 100,000 emails per month, respectively. For those sending over 50,000 emails per month, we also included a special table featuring platforms that charge per contact rather than per email sent.
This comprehensive approach allows you to see for yourself the best email marketing platforms for sending 1,000, 10,000–15,000, and 100,000 emails per month. We also explore advanced platforms designed to connect unlimited external mailboxes via direct connection or SMTP, as well as all-in-one platforms that offer cold emailing functionalities combined with powerful CRM features to help you manage and convert leads more effectively.
If you’re looking for the best bulk emailing tool and don’t want to scroll through all the details, here’s the spoiler:
The ultimate platform, regardless of your list size or the number of emails you want to send, is Omnily.io. Unlike other platforms, Omnily.io allows you to connect unlimited dedicated domains, rotate them seamlessly, and control sending quotas, ensuring top deliverability. It combines the best of cold emailing systems like Instantly and Woodpecker with over 200 advanced automation features that go beyond simple email sequences—think CRM tagging, tracking, Google Sheets integration, SMS, phone calls, and much more. It’s not just an emailing tool; it’s a complete sales and marketing powerhouse with CRM and funneling functionalities comparable to HubSpot and ClickFunnels.
Omnily.io is unlimited in every sense: no caps on emails sent or contacts stored, no hidden fees, and all the advanced features you need for a fully integrated cold emailing and CRM solution. It’s simple to set up and puts you in complete control of your campaigns, making it the clear #1 choice. Scroll down to discover which platform ranks #2!
The second-best option, as you will be able to see for yourself, is Mailjet. Hands down, it is hard to beat free 6,000 emails per month, let alone the fact that Mailerlite offers a second tier plan with 15,000 emails per month for only $15! And it doesn’t end there. For only $35/mo you can send as many as 50K emails! No other conventional email platform that we know introduces such compelling offers! Indeed highly attractive in terms of bulk email marketing platforms.
To see the full comparison, continue reading.
The best BULK email marketing platforms with FREE plans
The best email marketing platform to send 1,000 emails per month
All the platforms mentioned above are mass mailing tools that also offer free plans. From this point on, we’ll highlight the best bulk emailing platforms with paid basic plans. Notably, we didn’t include platforms like Klaviyo or Omnisend, as they focus on sophisticated integrations and automation features that are typically not a high priority for mass mailers.
However, one platform stands out from the rest: Omnily.io. Unlike any other, Omnily.io allows you to connect and rotate unlimited dedicated domains with advanced email sequences, ensuring maximum deliverability and reducing the risk of your emails landing in spam folders. With Omnily.io you can even get endless sending domains directly from your account!
This platform doesn’t just handle cold emailing; it offers over 200 automation capabilities, such as tracking, updating Google Sheets, internal notifications, CRM tagging, SMS, Whatsapp and phone calling, calendar updates, and more, making it a truly comprehensive solution.
Omnily.io is the only tool that combines the cold emailing prowess of platforms like Instantly or Woodpecker with the CRM and automation features of HubSpot and the funneling capabilities of ClickFunnels. You can set limits on each domain’s sending quota, giving you unparalleled control and flexibility, especially critical for high-volume email campaigns. Whether you need mass emailing or advanced CRM functionalities, Omnily.io delivers it all under one roof.
With Omnily.io, you can send millions of emails monthly without hidden costs or sending limits—making it the perfect choice for businesses aiming for scalability and performance without breaking the bank. Want to see how much you can save and why Omnily.io is unmatched in its capabilities? Keep reading to find out why it’s the ultimate email marketing solution!
* Activecampaign, Constant Contact and Getresponse charge per contacts and not per sending
Compare the best mass mailing platform to send ten thousand emails a month:
* Activecampaign, Constant Contact, Mailerlite and Getresponse charge per contacts and not per sending
How much will it cost you to send 100,000 emails per month?
As we examine high-volume email sending, platforms typically fall into two pricing models:
A. Platforms that charge based on the number of emails you send per month.
B. Platforms that charge based on the number of contacts you can store on their system.
However, a game-changer in this landscape is Omnily.io, where none of these restrictions matter. Reviewing the pricing models of leading bulk emailing platforms, we compared four popular platforms:
Mailchimp: Charges per contact stored, starting at $299/month for 100,000 contacts and a sending limit of 500,000 emails.
SendGrid: Charges per email sent, with pricing starting around $89/month for 100,000 emails.
ActiveCampaign: Combines contact-based pricing with sending limits, costing approximately $459/month for 100,000 emails with advanced features.
Constant Contact: Similar model, costing about $295/month for storing up to 100,000 contacts with a sending limit.
These costs can quickly add up, especially if your email volume or contact list grows.
Now, let’s move to platforms that offer the flexibility of rotating IPs and unlimited contacts and sending through SMTP connections to other mailbox providers like Google Workspace, Microsoft Outlook, Mailgun, etc.
SMTP Strategy Calculation:
For instance, Google Workspace (GWS) mailboxes can send a maximum of 2,000 emails/day, but to maintain deliverability, we recommend starting with 500 emails/day per mailbox for the first three months, gradually increasing to a maximum of 1,000 emails/day. GWS mailboxes should make up only 30% of your mailbox portfolio, with the remaining 70% distributed among other providers (20% each) to diversify your sending reputation.
Cost Breakdown:
Google Workspace: $6/mailbox/month. For 10 mailboxes, this is $60/month.
Microsoft Outlook: $5/mailbox/month. For 7 mailboxes, this is $35/month.
Mailgun: Pay-as-you-go pricing at approximately $15 per 10,000 emails sent.
Other Providers (20% each): Estimated at $30/month for equivalent services.
Domain Pricing: Rotating domains are crucial for maintaining email reputation. Assume 5 domains at $10 each, totaling $50/year, or approximately $4/month.
Omnily.io Pricing: $197/month, which includes all advanced functionalities, CRM capabilities, and automation tools without limits on sending or contacts.
Total Monthly Cost Calculation:
SMTP Providers and Mailboxes: $60 (Google Workspace) + $35 (Outlook) + $15 (Mailgun) + $30 (other) = $140/month
Domains: $4/month
Omnily.io: $197/month
Total Estimated Monthly Cost: $341/month
Conclusion:
With Omnily.io, you’re not just getting unlimited sending and contact management but also advanced automation, CRM integration, and robust email rotation capabilities—all while keeping costs predictable and manageable. The combination of SMTP connections and Omnily.io’s sophisticated platform means you’re optimizing both deliverability and cost-efficiency, making it the superior choice for high-volume email marketing.
How much does it cost to store 100,000 contacts on email marketing platforms?
Storing 100K contacts per month with platforms that charge per contact:
If you prefer a “per-contact” pricing model, the email marketing platforms below are the ones to consider. The prices look significantly higher than the “per-sending” pricing model, and frankly usually they are, but keep in mind that those who charge per-sending, will also limit the amount of contacts you can upload (with the ecxeption of platofrms like Sendinblue and Mailgun.
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