Shopify + Klaviyo
Working Together

Klaviyo has a native integration with Shopify that pulls real-time customer and order data from the Shopify store into Klaviyo automatically — including every customer's purchase history, browsing behavior, cart activity, product views, and lifetime value. This data powers Klaviyo's segmentation engine, allowing brands to send highly targeted email and SMS messages triggered by specific customer behaviors. No manual data exports or syncs are required — the integration keeps Klaviyo updated in real time as customers interact with the store.

An abandoned cart flow is an automated email and SMS sequence triggered when a customer adds items to their cart but does not complete the purchase. The first message fires within 30 to 60 minutes of abandonment and includes the specific products left in the cart. Subsequent messages fire over the following 24 to 48 hours with increasing urgency and optionally a discount. On average, a properly configured three-step abandoned cart flow recovers 5 to 11% of abandoned carts — typically the highest-ROI automation a Shopify brand can run.

Omni typically builds the following core flows for Shopify clients: abandoned cart (3-step email plus SMS), post-purchase welcome series (3 to 5 emails introducing the brand, asking for a review, and cross-selling related products), browse abandonment (email to customers who viewed but did not add to cart), win-back campaign (targeting customers who have not purchased in 90 or more days), sunset flow (removing chronically unengaged subscribers before they damage deliverability), and VIP tier flows (special treatment for top 10% customers by lifetime value).

Klaviyo segments allow brands to divide their subscriber list based on any combination of customer data from Shopify — purchase history, product categories bought, order count, lifetime value, days since last purchase, geographic location, email engagement behavior, and custom properties. Segments update dynamically in real time as customer behavior changes. A customer who places their third order today automatically moves from the 'one-time buyers' segment to the 'repeat buyers' segment without any manual action.

Properly implemented Klaviyo flows typically generate 20 to 35% of total store revenue from email and SMS alone, according to Klaviyo's benchmark data for Shopify brands. Abandoned cart and post-purchase sequences account for the majority of that revenue. Brands that have not fully built out their flow library are effectively leaving 20 to 35% of their potential revenue on the table from their existing traffic and customer base.

Klaviyo SMS allows Shopify brands to send text messages to opted-in customers triggered by the same Shopify events that power email flows. A customer who abandons a cart and does not open the first email can receive an SMS 30 minutes later. Post-purchase thank-you SMS messages generate high engagement because they arrive at a moment of peak customer satisfaction. Klaviyo SMS click rates are 10 to 15 times higher than email click rates, making SMS a high-ROI complement to email for brands with an opted-in SMS list.

Abandoned cart flows begin recovering revenue immediately after going live — typically within the first 24 to 48 hours of activation as carts are abandoned and the flow triggers. The full impact of a complete Klaviyo build is typically visible within 30 days as all flows are live and sending. Brands moving from no email automation to a fully configured Klaviyo system typically see a 20 to 35% increase in email and SMS attributed revenue within the first quarter.