The Problem with Traditional Roofing Lead Selling
For years, lead generators have followed a straightforward model: collect leads, package them, and sell them to contractors or service providers. While effective, this model has limitations:
One-time transactions: Revenue is generated only when leads are sold.
No added value: Contractors receive leads but no additional tools or support.
Scalability challenges: Managing lead distribution across multiple clients can be cumbersome.
These challenges leave many lead generators searching for a better way to monetize their efforts while delivering more value to their clients.
How GoHighLevel Changes the Game
GoHighLevel introduces a white-label CRM platform that allows lead generators to go beyond just selling leads. By integrating GoHighLevel into their operations, roofing companies can:
Create Subaccounts for Clients
Instead of simply delivering leads, roofing companies can allow their clients to sign up for subaccounts within the GoHighLevel platform. These subaccounts act as dedicated workspaces for each client, providing them with access to leads and an array of tools to manage and nurture those leads.Automate Lead Distribution
Leads can be automatically assigned to the appropriate subaccounts based on the client’s location, industry, or other criteria. For example, leads generated in Kansas City will seamlessly flow into the Kansas City roofing contractor’s subaccount.Offer Additional Features and Services
With GoHighLevel, lead generators can resell a variety of features to their clients, including:Marketing Automation: Email and SMS campaigns to nurture leads.
Appointment Booking: Simplified scheduling with built-in calendar tools.
Analytics and Reporting: Insights into lead performance and conversion rates.
Funnels and Websites: Pre-built templates to attract and convert more customers.
Two-Way Communication: Engage with leads via email, SMS, and chat directly from the platform.
Why Roofing Leads Sellers Love GoHighLevel
By adopting GoHighLevel, roofing lead sellers can position themselves better—they become comprehensive solution providers. Here’s how they benefit:
1. Recurring Revenue
Clients (roofers) pay a monthly subscription fee for access to their subaccounts and features. This transforms a one-time lead sale into a steady, predictable income stream.
2. Increased Client Retention
By offering valuable tools and automation, clients are more likely to stay subscribed, as they rely on the platform for day-to-day operations.
3. Upselling Opportunities
GoHighLevel’s expansive feature set allows lead generators to upsell clients on additional services, such as website creation, advanced automation, and reporting tools.
4. Streamlined Operations
Lead distribution becomes a hands-free process, saving time and reducing errors. This efficiency allows roofing companies to focus on generating more leads and expanding their client base.
5. Enhanced Client Experience
Clients gain access to a professional CRM that improves their ability to track, manage, and convert leads into paying customers.
Example: A Roofing Company in Kansas City
Imagine a roofing company generating leads in Kansas City. Here’s how their business model evolves with GoHighLevel:
The company signs up roofing contractors in Kansas City as clients.
Each contractor receives a subaccount within the company’s GoHighLevel white-label platform.
Leads from Kansas City ads are automatically routed to the appropriate subaccounts.
The contractors pay a monthly fee for their subaccount, which includes CRM access, marketing tools, and more.
The roofing company upsells services like branded websites, automated follow-ups, and detailed analytics.
