Omni Online Strategies — Proposal
Proposed System Architecture Breakdown
01 — The Process
How a lead moves through the system
From the moment someone opts in on a Meta ad to the point they're in the CRM receiving regular communications. Click any step for detail.
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Lead engages → Webhook back to CRM
When a lead replies or clicks, the cold sending system fires a webhook back to GoHighLevel. The lead moves into the warm contacts pipeline automatically. All future sends run through the CRM from this point forward.
02 — Mailbox Infrastructure
Domains & Mailboxes
70 mailboxes across 35 sending domains, grouped by brand. Sends rotate across the pool — if one mailbox gets flagged, the rest keep running.
Saleshandy
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70
Total mailboxes
35
Sending domains
2
Per domain
6
Brand groups
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Reserve pool — always warming
A batch of mailboxes is continuously warming in the background. When a live mailbox is retired, a pre-warmed replacement is deployed the same day. No gap in sending capacity.
+12
in reserve
DNS on every domain: SPF, DKIM, and DMARC configured before any email is sent. Your primary brand domains are never used for sending.
03 — Warm-Up Process
How a mailbox earns its reputation
Every new mailbox takes 5–6 weeks before it's ready for live sends. Select a week to see where it is in the cycle.
How warm-up works — inbox network simulation
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Your mailbox
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Gmail
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✉️
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📨
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✉️
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Your mailbox sends and receives real emails within a network of warm-up inboxes (Gmail, Outlook, and others) — simulating genuine engagement. Opens and replies build domain authority before any real lead receives a single email.
04 — The CRM
Managing warm contacts
Once a lead engages, they enter the CRM. We suggest GoHighLevel.
We suggest GoHighLevel
GoHighLevel covers everything needed to manage ongoing communications across all 6 brands — drag-and-drop email builder, segmentation, automations, SMS, reporting, and full API and webhook access to connect with your existing stack.
View Full GoHighLevel Demo →
Drag-and-drop email builder
Dynamic segments + tags
Suppression lists
Automation workflows
Per-domain reporting
SMS alongside email
Full REST API + webhooks
Multi-brand workspace
Important: The CRM never handles cold outreach. Only warm, engaged contacts receive emails from this layer — keeping sender reputation clean.
05 — Investment
What's included & what it costs
Two setup fees — cold infrastructure and CRM build are scoped separately. One monthly retainer covers management of the entire system.
Setup
Cold Infrastructure
$6,500
50% upfront · 50% at delivery
- ✓70 mailboxes / 35 sending domains
- ✓Full DNS setup — SPF, DKIM, DMARC
- ✓Warm-up pipeline + reserve pool
- ✓Webhook integration to CRM
- ✓Email sequences per brand (up to 6)
- ✓Reputation monitoring setup
- ✓Training + 60-day post-launch support
Setup
CRM Build — GoHighLevel
$5,500
50% upfront · 50% at delivery
- ✓Full GoHighLevel account setup
- ✓Multi-brand workspace — all 6 services
- ✓Segmentation, lists, tags, suppression
- ✓HTML templates + newsletter infrastructure
- ✓Automations + workflow build-out
- ✓Reporting + webhook integration to your stack
Monthly Management — from Day 60
Ongoing management of the full system
Covers cold infrastructure management, deliverability monitoring, mailbox rotation, and sequence optimization. If we built your CRM, ongoing CRM management is included at no extra charge.
$2,500
/ month
Third-party costs — billed at cost, no markup: Domains ~$10–15/yr each. SMTP mailboxes ~$3–4/month each.
joshua [at] omnionlinestrategies.com
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