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How do small businesses digitally transform?

How Digital Innovation Can Develop Your Small Business?

By Amy Collett, BizWell.org
The digital age makes today’s business landscape a whole different world than it was even 20 years ago. Are you a small or mid-sized business owner who wants to grow your company? We’ll show you how to use technological innovation to achieve that goal!

What Digital Improvements Can You Make for Your Small Business?

While a digital transformation will make your daily tasks easier, the main purpose is to add value for your employees and customers. Having both categories of people wanting to be involved with your company is in your best interest, so look for ways to do that.
 
Integrating digital technology into your business practices can help your company grow significantly, but you need goals and a plan. Consider a few types of technology to see which might provide the most benefits, and prioritize your implementation schedule. Keep reading to learn about some of the most effective things you can do!

Update Your Small-Business Website

Many people base their opinion of your company on the appearance of your website. Make sure yours is user-friendly and easy to navigate and accurately represents your brand.

Use Email Marketing

The first step of using email marketing is to get potential customers’ email addresses. Include an invitation to subscribe to a newsletter on your website and in all your advertising. Email marketing campaigns can drive sales, but be sure you follow Federal Trade Commission compliance guidelines.

Enable Remote Work

The tide has turned, and offering the option of remote work is becoming the norm. You don’t want to miss out on good employees because you don’t have a system to allow them to work remotely, do you? Video conferencing, document sharing, time tracking, and cybersecurity are crucial.

Send Invoices Electronically

Emails get to their recipients much faster than anything you send through regular mail. Using email to send invoices ensures that your customers get them quickly so you can get paid on time.

You can use a free invoice template to create customized invoices with your logo, photos, font, color scheme, and text to match your branding. Some invoice generators let you download these invoices in different formats, which is a plus for your customers and yourself.

Utilize Search Engine-Optimized Keywords

SEO keywords are common terms people use when searching for specific things online. Careful, strategic use of SEO in your branding and digital online presence can bring your company to the top of search results.

Launch Social Media Marketing Campaigns

Most Americans use social media regularly, which you can use to your advantage. Target your marketing campaigns to reach the people you want as customers, and make it easy for them to do business with you through the outlets you use.

Choose Technology That Provides Support

Before you take the plunge, be sure that the vendors you choose to assist your digital transformation offer competent and prompt support. Whether you need help setting up and integrating your new technology or troubleshooting problems, you must know that assistance is just a phone call away. Call the listed support numbers to see what kind of response you get.

Find Support

If some of these suggestions seem difficult, don’t worry! The experts at Omni Online Strategies know how to implement digital innovation to help your business grow.
If your gears are spinning with these ideas, there’s no need to wait! Explore how a digital transformation using electronic invoicing, targeted marketing strategies, remote work, and more will make things easier and grow your business.