How Business Brokers will Close More Deals in 2025

Cold emails remain a powerful tool for business brokers, especially when used strategically. Effective cold emails are similar to targeted ads: they work best when they address specific needs. A well-crafted email can resonate with a prospect, just as a well-placed ad can drive engagement. For example, rather than a generic email asking if someone is considering selling their business, a broker might send a message offering a free valuation tailored to the recipient’s industry.

Scraping vs. Buying Email Lists

When acquiring email contacts, brokers often debate between scraping emails from websites or purchasing lists. Scraping allows brokers to build custom lists that are unique and untapped. On the other hand, purchased lists can save time but often suffer from overuse, reducing their effectiveness. Regardless of the method, ensuring email deliverability is crucial. Techniques such as verifying email addresses and warming up domains before launching campaigns can significantly improve the success of these efforts.

The Importance of Specificity

The most important factor in any outreach method is specificity. Generic messaging often fails to capture attention, while personalized outreach tailored to the recipient’s needs can generate meaningful connections. For instance, a message addressing the unique challenges of selling a restaurant is more likely to engage a restaurant owner than a broad, general pitch.