The launch of Frontier Airlines’ GoWild! Pass, promising unlimited flights for a fixed annual fee, is causing a stir in the travel industry. While budget-conscious individual travelers are an obvious audience for this offer, businesses—especially in sectors like B2B travel insurance, corporate travel management, and team-building services—should see this as a signal to act.
Why? Because the travel industry is growing rapidly, and businesses that support travel-related needs are uniquely positioned to scale alongside it.
The Travel Surge and B2B Opportunities
In 2024, global travel surpassed pre-pandemic levels, and business travel accounted for an estimated $1.3 trillion in spending. The demand for corporate-friendly travel options has surged alongside hybrid work models and increased client-facing opportunities.
The GoWild! Pass is more than just a deal; it’s a reminder of the untapped potential in B2B travel. Travel insurance providers, corporate travel planners, and even hospitality chains can capitalize on this resurgence, but only if they deploy the right outreach strategies.
Travel Insurance: An Overlooked Opportunity
Corporate travelers need more than flights—they need reliable travel insurance tailored to their unique needs. Frontier’s offer, while enticing, might also remind businesses of travel’s inherent risks: delays, cancellations, lost luggage, and health emergencies.
Cold email and LinkedIn outreach are powerful tools to connect with businesses that rely heavily on travel. Why spend thousands on PPC ads targeting competitive travel keywords when direct outreach to decision-makers offers a higher ROI?
A quick example: A leading B2B travel insurance company saw a 28% reply rate on cold email campaigns targeting HR and procurement managers at small to mid-sized firms. By highlighting case studies of cost savings and stress reduction for traveling teams, they turned prospects into long-term partners.
Corporate Travel Planners: Scaling with Smart Outreach
With unlimited flights on offer, companies may be tempted to adopt flexible travel policies for employees. Corporate travel planners can seize this moment to pitch their services.
Instead of casting a wide net with expensive PPC campaigns, LinkedIn Sales Navigator can pinpoint travel decision-makers like office managers or procurement leads.
An outreach sequence might look like this:
Subject Line: “Planning your team’s next trip just got easier.”
Body: “With the surge in travel demand, managing bookings and expenses can be challenging. Here’s how [Your Service] helped a company like yours save 20% on travel costs last year.”
CTA: “Let’s chat about streamlining your team’s travel plans.”
