Commercial Roofing
Lead Generation

The system combines building permit data (original construction permit date establishes building age), county assessor records (year built field in property records, building square footage, and property class — industrial, office, retail), and optional satellite imagery review to identify commercial properties in a target geography that are likely to have aging roofs. A commercial building built in 2000 is 25 years old in 2025 — it has likely had at least one major roof repair and is approaching or past the expected lifespan of its original roofing system. These properties are prioritized for outreach.

The right contact depends on the property type and ownership structure. For owner-occupied commercial buildings (a manufacturer in their own facility, a retailer in their own building), the target is the owner, CFO, or facilities director. For investment properties (office buildings, retail centers, industrial parks), the target is the property manager or asset manager — often a professional property management company rather than the building owner. For larger institutional properties (REITs, large property management companies), the target is the regional facilities director or chief engineer. Apollo and LinkedIn are used to identify the correct contact role at each property.

The email references the property's specific address and notes that, based on public records, the building is approximately X years old — which puts the roof in the age range where replacement or major repair is commonly needed. It does not claim the roof is damaged (the contractor has not inspected it) but offers a free roof assessment to evaluate current condition and estimate remaining useful life. The approach is informational and service-oriented rather than high-pressure — positioning the contractor as a resource before a crisis rather than a vendor chasing an emergency.

County assessors maintain public records on every parcel of real property in their jurisdiction — including building year built, building square footage, property class (commercial, industrial, residential), and assessed value. Most counties make this data available through a public API or annual data download. The system queries assessor data for all commercial and industrial parcels in the target market built before a configured year (for example, before 2005 to target buildings 20 or more years old) and above a minimum square footage (for example, 5,000 square feet to filter out small accessory structures).

Commercial roofing outreach to property owners and managers using personalized, address-specific emails typically achieves 4 to 8% reply rates — higher than generic B2B cold email averages because the relevance is high (the email references the specific building they manage) and the stakes are high (a roof replacement is a $50,000 to $500,000+ decision for most commercial properties). Approximately 40 to 60% of replies are interested in a free assessment, with the remainder requesting to be contacted at a later date or opting out.

Yes. County assessor property class codes allow filtering by commercial property type — office buildings, retail, industrial and warehouse, mixed-use, hospitality, healthcare, and others. A commercial roofing contractor specializing in industrial flat roofing can target only industrial and warehouse properties of 10,000 square feet or more in their service area. A TPO specialist can target big-box retail and distribution centers. The property type filter is applied before contact finding, so the outreach list is fully qualified by property type before any outreach begins.

Before any outreach, the full target property list is checked against a suppression list of existing customers, properties already under a maintenance agreement, and properties contacted in the past 12 months. This check runs against the contractor's CRM and Supabase deduplication database. Properties on the suppression list are excluded from the outreach queue automatically — existing customers never receive prospecting emails.