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This Skincare & Beauty Sales- Funnel Will Double Your Sales!!

What is a Cosmetics Sales-Funnel?

A sales funnel for beauty-businesses and skincare-practices is a set of automated actions, designed to process your sales. Your cosmetics sales funnel will take your prospects from the first impression stage, through lead generating, trust building, action and conversion (the point where a lead is turning into a buying client or a skin-care patient)

How Does a Beauty-Business Sales-Funnel Work?

Cosmetics Business Owner? We Build Funnels That Convert

Recent blogs on Content Hub

1. Beauty-Business Lead Magnet

Did You Know?

Interactive Lead-Magnets Like Quizzes have a 40-55% average conversion rates! Since 20-25% is considered a good lead magnet conversion rate, quizzes have blown these numbers out of the water!

(Source ConvertKit)

The Lead Magnet can be part of your website!

In case you don’t have a website, don’t worry! Did you know that you can build an absolutely stunning AND cost-effective beauty & csometics WordPress site in a matter of days!
Here are some beautiful skincare and cosmetics WordPress templates you can install:

Prepare a Killing Beauty-Business Lead-Magnet and get leads!

Try it yourself:

Want a Quiz Like This?

2. Landing Pages for Beauty-Salons and Beauty Businesses!

Your landing page provides more information
Information about your beauty business or your skincare practice 100%
Each landing page is segmented per funnel
So you tailor only messages that are relevant 100%
Your landing page will be Equipped with Tracking Codes and Pixels
So even if your visitors only viewed the page and haven't made an action, this will still happen: 100%

Your landing pages is where the Segmentation part of your beauty sales-funnel starts. We said “pages” in plural because creating a separate page for each topic is a very good marketing idea for beauty businesses.

 

What do we mean by that? 


Here’s an an example:

When a person searches the words “how to get rid of acne” and gets to your site, you probably want him/her to read a your piece of content that is all about getting rid of acne. To allow that, you need a landing page designed around the search term that they typed on Google (in this case- “how to get rid  of acne”). This practice is a lot more effective than directing those visitors to your home page. Remember that in your professional eyes, there may be a clear conceptual link between your brand’s home-page and “getting rid of acne”. But the prospects don’t necessarily know that. They need a laser-targeted answer that addresses the very question which they asked. Segmented landing pages allow segmented content. This strategy is really the basis of your entire sales-funnel.

 
Platforms that allow building landing pages for free:
 
Hubspot
Sendinblue
Convert Kit
Omnisend
 

How to choose the right content for your beauty-business landing pages?

First and foremost, explore search terms volume and ideas:
And here are some more content ideas, this time around the search term: “beauty spa near me”
Now, create valuable content around a search term.
If you choose to write an article that will answer the search-term “how to tighten the skin around my jawline?”, make sure that you curate your readers with real value. You don’t have to give them everything you know about skin tightening around the jawline- those cards will be played later to capture the leads and make a sale- but make sure that you do provide them with helpful information that truly addresses their concern. Remember, the quality of the content that you create is highly important to your beauty marketing strategy. That moment that they read your piece (or watch a video that you made), is your opportunity to create real engagement with your potential cosmetic clients, establish their trust in your beauty brand, skincare line or salon and place yourself as a professional authority in the market.
Something really important about content marketing:
You don’t have to be a writer or to do it alone. Like many other business-owners, you can get helped by professional writers and stay focused on growing your beauty business.

3.Re-Targeting PPC Advertising for Beauty-Businesses

Re-Engage with those who visited your article

Even if The Lead's Source is Facebook or Taboola, Google Ads Will Re-Target

What if a prospect has visited your article about tightening jaw lines, but left your site without subscribing to your mailing list and without making any action? This is where the power of re-targeting ads takes place. Pay Per Click advertising platforms like Google or Facebook allow you to place a tracking code on your site. using tracking codes, you can show your ads to people who already engaged with your brand. Even if they left your site. Moreover, since they have visited your site at least once, it is safe to assume that at this point, your beauty-business is no longer foreign to them. It is then a very effective marketing idea for beauty businesses, to place re-targeting ads, given that the lead is currently in a warm-state. That means that at this time there are higher chances that they will make a purchase or sign up to your list.
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Google Ad

4. Email Marketing for Beauty-Salons!

Your experience in the beauty industry is your #1 brand awareness asset!

Email automation will allow smooth, automated and constant communication with your clients!

 

Professional email automation will help you take your skin care business to the next level. Well-planned and well-structured email automation can help you boost sales and convert new leads. Email automation can significantly enhance client retention, track and optimize user experience, segment your audience by treatments’ interest, by their skin type, location or by other criteria!

Which email marketing platforms is the best for beauty businesses?

 

We recommend one of the following email software for your cosmetics or skin care business:

ConvertKit | MailerLite | Activecampaign | Sendinblue

Synced with the re-targeting ads, email marketing automation will follow:

Here is a simple example:


Email 1: 

Email 2:

In addition

Reach Your Leads Faster with ChatBot

ChatBot on your page to allow faster and better communication!

Get a notification everytime a potential customer lands on your page, and see their behavior!

We would love to help your Cosmetics company's marketing! Our chat is one click away!