According to Hubspot
As mentioned in the above section, businesses need to add value to the lives of their prospects to effectively convert them into paying customers. That’s the only way. And that’s what content marketing is all about.
Content Marketing: Generate Leads Who Trust Your Business
When it comes to targeting real-estate agents in your neighborhood area, it’s SUPER-DUPER important for the title insurance agencies to focus on their pain points. Provide a solution to their problems. That’s how content marketing works.
Listed below are some effective tips that will help you build a strong content marketing strategy for your title insurance agency:
- Make sure that your content’s clear and has measurable business goals
- Note down the most common problems faced by the realtors in your neighborhood and provide a solution
- Post content regularly
- Make sure that your brand’s voice is steady across all the channels
- Re-purpose your content
- Track analytics
Blogging
Every website should have a blog section…PERIOD.
Each blog post that you publish will be another page that Google will be able to index. Not only does blogging help you add value to the lives of your prospects, but it also helps you improve your website’s SEO.
Here are the top reasons why you should begin your blogging journey straight away:
- Search Engine Optimization Boost
- Strengthen Relationship with Your Existing & Potential Customers
- Stand as an Expert in The Industry
- Create Opportunities for Sharing
- Connect with Your Audience
Guest Blogging
All you need to do is to allow them guest blog on your website. Not only will this help you build a long-lasting relationship with them, but it will also help you attract various other realtors and lenders towards your business.
Listed below are top reasons why you should encourage realtors and lenders in your neighbourhood to guest post on your website:
- Search Engine Optimization Boost
- Exposure
- Deep Engagement with Your Prospects & Customers
