The first message a homeowner receives after a storm determines everything. Get the framing right and you book an inspection. Get it wrong and you're ignored — and because competitors are sending similar messages within hours of the same storm, there's no second chance to make the first impression. These are the exact scripts that produce 30 to 43 percent inspection rates across voicemail, SMS, and door-knock interactions.
The Voicemail Script
"Hi, this is [Name] with [Company]. We're out inspecting roofs in your neighborhood after the storm that hit earlier today — [street name] and [nearby street name]. Several of your neighbors have already found significant hail damage. We'd love to do a free inspection while we're out here. Gives you a documented assessment for insurance regardless. Give me a call back at [number] or text YES to this number and we'll stop by. Thanks."
Three elements make this voicemail work: the specific street name (hyper-local, not generic), the social proof (neighbors have already found damage), and the low-commitment framing (documented assessment for insurance, no obligation mentioned). The last point repositions the inspection from "a sales pitch" to "a useful thing you'd want anyway."
The SMS Script
"Hey [First Name], just left you a voicemail. We're doing free roof inspections on [Street Name] today after the hail. Takes about 15 minutes. Want us to stop by? Reply YES." The shorter the better — under 160 characters, hyper-local reference, single clear CTA. The "Reply YES" instruction has meaningfully higher response rates than "reply to schedule" or a link.
The Door-Knock Script
"Hi, I'm [Name] with [Company]. We're out here today because a hail storm hit your neighborhood this morning — I don't know if you noticed, but your street took some significant hail. We're doing free roof assessments for homeowners in the area. Takes about 15 minutes. Want us to take a look while we're here?" Never lead with insurance or claim — lead with the inspection as a service. The insurance conversation happens after the contractor is on the roof. The full outreach sequence is at omnionlinestrategies.com/storm-lead-ai-machine.