Softr is a no-code web application builder that sits on top of Airtable (and Google Sheets) and turns structured data into white-labeled, password-protected web portals. For agencies, it is the fastest path from "Airtable client database" to "each client has their own secure login to see their own data." Softr has over 60,000 portals and internal tools in production, and the majority of its agency use case is exactly this: turning an existing Airtable client management base into a branded self-service portal.
What Softr Actually Renders
Softr's interface is composed of blocks — each block maps to an Airtable table or view and renders its data in a specific format. A List block shows project records as a scrollable list with status badges. A Details block shows a single client's full account summary. A Form block writes new records back to Airtable. A Chart block visualizes Airtable data as a graph. The combination of these blocks, connected to your Airtable tables, produces a fully functional data-driven portal without writing a single line of code.
Per-User Filtering — The Critical Feature
The most important feature Softr provides for agency portals is per-user data filtering. When a logged-in portal user views the Projects page, Softr automatically filters the Airtable query to return only records where the Client field matches that user's linked client record. Client A sees only Client A's projects. Client B sees only Client B's invoices. This filtering is configured once in Softr and applies globally — adding a new client automatically inherits the same filtering rules with no configuration change required.
How Make.com Provisions Softr Users
When a new client signs up, Make.com calls the Softr API to create their portal account, set their password, and assign them to the correct client group — all automatically. The client receives a branded welcome email with their login link seconds after submitting the intake form. The full automated provisioning flow is demonstrated in the client portal demo.