A white-label client portal is a client-facing web interface that displays your agency's branding — your logo, your domain, your color scheme — while being powered entirely by no-code tools underneath. From the client's perspective, it looks like your agency built proprietary software. In reality, it is Softr connected to Airtable, configured with your brand identity and deployed at your custom domain (like clients.youragency.com). The white-label result is indistinguishable from custom-built software to the end user.
What White-Labeling Covers
True white-labeling for a client portal includes: a custom domain with SSL (not a Softr subdomain), your agency's logo in the portal header and login screen, your brand colors applied to buttons, accents, and status indicators, custom terminology (your clients see "Projects" not "Airtable Records"), and no mention of the underlying tools anywhere in the interface. Softr supports all of these as standard configuration. A client accessing your portal has no way to know it is built on Softr unless you tell them.
Per-Client Data Isolation
White-labeling the visual layer is straightforward. The more important technical piece is per-client data isolation — ensuring that Client A cannot see Client B's projects, invoices, or documents. Softr handles this through Airtable row-level filtering: each logged-in user is filtered to see only records where the linked client field matches their account. This is configured once in the Softr interface and applies automatically to every new client provisioned. No client ever sees another client's data.
How Make.com Provisions the Portal on Signup
When a new client submits your intake form, a Make.com scenario creates the Softr portal account, assigns the client to the correct permission group, and sends the branded welcome email with their login link — all in under 60 seconds with zero manual steps. This provisioning automation is demonstrated in full in the client portal demo.