The roofing industry has one defining variable: speed. When hail hits a neighborhood, the contractor who reaches property owners first — before competitors arrive, before homeowners call their insurer, before any adjuster schedules a visit — wins 67 percent of the jobs from that storm event. The contractors who show up three days later fight over the remaining third at lower close rates and with more price pressure. Automated storm lead generation solves the speed problem entirely.
How the System Works From Detection to First Contact
The HailTrace API monitors territories 24/7 and detects meteorologist-verified hail events in real time. When a qualifying storm (typically 1 inch or larger) hits a target market, HailTrace returns the storm swath boundary as a GeoJSON polygon. ATTOM Data queries all residential properties inside that polygon — returning owner name, address, year built, property value, and roof age. BatchSkipTracing appends verified mobile numbers and email addresses to each property record. An AI scoring model ranks every lead 0 to 100 based on hail size at the specific address, roof age, property value, and owner-occupied status. The top-tier leads receive a voicemail drop within 12 minutes of storm detection, followed by an SMS at 27 minutes and an email with a HailTrace storm report PDF at 4 hours. No human is involved until a homeowner replies or books an inspection.
The Economics
Skip tracing costs approximately $0.08 per property record. A 2,500-property storm swath costs $200 in data. If 15 percent of contacted homeowners book a free inspection and 55 percent of inspections convert to a contract at $12,400 average job value, that $200 data investment generates $255,750 in contracted revenue per storm. The system's full ROI calculator — adjustable for your territory's storm frequency, swath size, and conversion rates — is in the Storm Lead AI Machine demo.