Skip tracing is the process of finding current contact information — phone numbers and email addresses — for a person whose name and address you know. For storm lead generation, ATTOM Data provides the property owner's name and property address. Skip tracing services like BatchSkipTracing take that name and address and return a verified mobile phone number and email address, enabling direct outreach. At $0.08 per record with 80 percent phone match rates, it is the most cost-effective contact enrichment method for high-volume post-storm property lists.
How BatchSkipTracing Works
BatchSkipTracing accepts input files or API calls with name and address data and returns matched phone numbers and emails sourced from public records, credit header data, and proprietary data partnerships. The API processes each record in seconds — fast enough to run within the automated storm pipeline before outreach fires. Priority order for returned phone numbers is: verified mobile (preferred for SMS and voicemail drops), landline (voicemail drops only), relative or associate phone (last resort). Email addresses are returned with deliverability scores — filter for valid addresses to protect sender reputation.
What to Do With Non-Matched Records
Approximately 15 to 20 percent of property owner records will not return a phone number or email match. These records are routed to the direct mail queue — a PostGrid or USPS API call generates a physical postcard mailed to the property address within 24 hours. Physical mail to uncontactable property owners captures a portion of the 20 percent that skip tracing misses. The full enrichment and routing pipeline is demonstrated in the Storm Lead AI Machine demo.