Yes, with rules about what the widget may hide and show. A review widget in GoHighLevel can display your Google reviews on a booking page or a funnel, and the practice should keep it unfiltered, avoid featuring patients' identifying details beyond what the platform shows, and check its state dental board's rules on testimonials. The bottom line: a website that shows only the five star reviews and implies they are all of them risks the FTC's review suppression rule, and a displayed review is not the same as a patient authorization.
What GoHighLevel offers
GoHighLevel's help portal has a review widget section covering how to customize and display reviews on a website or funnel, with rating filters. A rating filter that shows only high ratings is a display choice, and that choice is where the FTC's rule matters.
The FTC rule on displayed reviews
The FTC's Consumer Reviews and Testimonials Rule, 16 CFR 465.7, bars a business from misrepresenting that the reviews on a review portion of its website represent most or all of the reviews submitted when reviews have been suppressed based on their ratings or negativity. A law firm summary adds that a website may still feature select positive reviews elsewhere on the site, so long as they do not give the impression that they are representative of all reviews and are not in the portion dedicated to displaying reviews. Civil penalties can reach $53,088 per violation, according to a law firm summary. So label a curated set as selected reviews, link to the full Google profile, and do not describe a filtered set as all reviews.
The HIPAA question
Dental compliance guides draw a line. A review a patient posts publicly is the patient's own disclosure, and the practice did not disclose it. Reposting or featuring a testimonial with the patient's name, photo, or story is a use of patient information for marketing, and the guides advise written authorization first. A widget that embeds the live Google review shows what the patient posted, but the practice should still avoid highlighting a reviewer's identity or care details. The ADA Code bars false or misleading advertising, and a Dental Tribune article notes some states restrict testimonials on dental websites.
| Display choice | Position |
|---|---|
| Live widget of all reviews with a link to the Google profile | Lowest risk |
| Rating filter showing only 4 and 5 star reviews, labeled as selected reviews | Acceptable if not presented as all reviews |
| Rating filter showing only 5 star reviews, presented as customer reviews | Risk under the FTC suppression rule |
| Featured patient quote with name and photo | Advise written HIPAA authorization and a state rule check |
| Before and after photos | Written authorization |
Build it in GoHighLevel
- Connect the Google Business Profile in the reputation settings.
- Create the review widget and show the overall rating and count, with a link to read all reviews on Google.
- If the widget filters by rating, add a line next to it: selected reviews, with a link to all of them.
- Place the widget on the booking page and the new patient page.
- Check your state dental board's testimonial rules and adjust.
- Review the widget quarterly to confirm it still reflects the profile.
Worked example
For example, a practice with 300 Google reviews averaging 4.7 stars that filters to 4 and 5 stars may show 285 of them (95 percent of 300). It should still link to all 300, since hiding the other 15 and calling the set all reviews is the problem.
Mistakes to avoid
- Presenting a filtered set as all reviews. The FTC rule addresses this.
- Featuring a patient's name and photo without authorization. Get it in writing.
- Ignoring state testimonial rules. Check the dental board.
- Replying to reviews with details. OCR has penalized this.
How this was handled before
Websites showed a few testimonials chosen by the practice, often with initials. A live widget makes the whole profile visible, and the FTC's 2024 rule made it a legal question how a business may filter what it displays.
What to measure after launch
Track widget views, clicks to the Google profile, bookings from the page, and whether the display matches the profile. Review the filter settings quarterly.
Check before you switch it on
US text messages sent from a standard 10 digit number need A2P 10DLC registration. The HighLevel support portal says registration is required for texts to US recipients from 10 digit long code numbers and that toll free numbers do not require it. HighLevel's opt in guidelines also say a person cannot be forced to agree to text messages in order to submit a form, so keep the consent box optional. One compliance guide separates informational texts, which need documented consent, from marketing texts, which need prior express written consent. Ask your attorney which category your reminders fall into. Have counsel confirm how your state treats displayed testimonials and how the FTC rule applies to your widget. This is general information, not legal advice.
Questions people ask
Can a dental practice display only its best reviews?
Only if it does not misrepresent them as all or most reviews. The FTC's rule bars misrepresenting that displayed reviews represent most or all submitted when others were suppressed.
Is a patient's public Google review PHI?
Dental compliance guides say a patient's own public post is the patient's disclosure. Featuring a testimonial with identifying details is a use that needs authorization.
Does GoHighLevel have a review widget?
Yes. Its help portal covers customizing and displaying a review widget with rating filters.
Ready to try it yourself? Start a GoHighLevel account here.
You can also see this in action in our GoHighLevel capabilities demo.