Not all personal injury leads are worth the same amount. A motorcycle accident with hospitalization and a clearly liable at-fault driver with commercial insurance is a fundamentally different opportunity than a slip-and-fall with minor injury and no documentation of the hazardous condition. Treating all leads with the same response priority means high-value cases sometimes wait while routine cases get immediate attention. Lead scoring solves this by attaching a case value estimate to every inquiry before a human reviews it.
The Five Scoring Factors
Case value scoring for PI leads typically weights five factors: incident severity (major injury with hospitalization scores higher than minor injury), liability clarity (clear at-fault party with documentation scores higher than contested liability), insurance coverage (commercial insurance scores higher than personal policy, which scores higher than uninsured), medical documentation (documented treatment scores higher than no treatment), and statute of limitations urgency (cases approaching the filing deadline score higher for immediate attention).
Routing Logic Based on Score
Scores above 80 trigger an immediate alert to the firm's senior attorney or senior intake specialist — a Slack notification, a direct text to the attorney's cell, or an emergency flag in the CRM. Scores between 50 and 80 route to the intake queue for same-day response. Scores below 50 are reviewed by a coordinator who makes the human judgment call on whether to pursue or decline. The Injury Law AI Intake System runs this scoring and routing automatically on every inquiry within seconds of receipt.