ATTOM Data Solutions is a nationwide property data provider covering 155 million-plus US properties. In the storm lead pipeline, ATTOM's role is precise: take the geographic polygon from HailTrace and return every property owner within that boundary, along with the data needed to score leads and personalize outreach. The API call takes seconds. The result is an automatically generated property list that would take days to build manually from county records.

The ATTOM Geo-Query

ATTOM's property API accepts a GeoJSON polygon as a query parameter. The automation passes the HailTrace storm swath polygon directly to ATTOM's geo-query endpoint. ATTOM returns every property within that boundary matching the configured filters. A typical return for a moderate-size storm event is 5,000 to 25,000 property records. Each record includes the owner's legal name, owner mailing address (separate from the property address for absentee owners), year the structure was built, assessed property value, property type (residential/commercial/multi-family), and in many cases a roof age estimate derived from permit records and construction history.

Filters That Matter

Returning all 25,000 properties raw is rarely useful — most operations want a refined list. Standard filters applied before outreach: owner-occupied status (the homeowner is both the decision maker and the insurance claimant), minimum year built between 1985 and 2010 (older structures have higher replacement probability but pre-1985 homes may have non-standard materials), minimum assessed value of $150,000 or more (higher-value properties generate larger insurance jobs), and residential property type for roofing (commercial for restoration). These filters typically reduce a 25,000-property raw list to 1,500 to 4,000 actionable leads. The full ATTOM integration in context is demonstrated at omnionlinestrategies.com/storm-lead-ai-machine.

What Feeds Into Skip Tracing Next

ATTOM returns owner name and mailing address but not mobile phone or email. Those are appended by BatchSkipTracing in the next pipeline step, which takes the owner name and address and returns verified mobile phone numbers and email addresses from public and proprietary data sources.