GoHighLevel's SMS campaign tool sends broadcast text messages to segmented contact lists — past clients, cold leads, trial members, or any custom audience defined by tags and filters. Campaigns are personalized with dynamic variables, scheduled for optimal delivery timing, and tracked with real-time open, click, and reply metrics. SMS consistently outperforms email on every engagement metric: 98 percent open rate versus 20 to 25 percent for email, with 90 percent of messages read within 3 minutes.
Building an SMS Campaign
Creating an SMS campaign in GHL involves: selecting the audience (a contact segment defined by tags, pipeline stage, or custom filters), writing the message body with personalization variables (first name, last name, custom fields, booking links), setting the send time (immediate or scheduled), and reviewing the estimated delivery count. Personalization tokens pull from contact record fields — {first_name}, {custom_value.service}, {booking_link} — making each message feel individually addressed rather than broadcast.
Re-engagement Campaigns
The highest-ROI SMS campaign type for most businesses is a re-engagement blast targeting contacts who haven't been reached in 60 or more days. A message like "Hey [Name], it's been a while — we're running a special this week, reply YES to get sorted" consistently generates 15 to 25 percent reply rates from dormant lists. The live campaign simulation showing stats populating in real time is at omnionlinestrategies.com/gohighlevel-capabilities-demo.
Compliance and 10DLC
GHL SMS campaigns require A2P 10DLC registration — a carrier compliance process that verifies your business identity and messaging use case. This registration is required for all business SMS sending in the US and protects against filtering. Omni handles 10DLC registration as part of every GHL setup.