GoHighLevel pricing in 2026 has three main tiers: the Starter plan at $97 per month for a single business location, the Agency Starter at $97 per month (single sub-account), and the Agency Pro plan at $297 per month with unlimited sub-accounts and white-label capabilities. There is also a SaaS Mode add-on that enables Stripe-based subscription billing for reselling platform access to clients.
Starter Plan — $97/month
The Starter plan covers a single business location and includes the full GoHighLevel feature set: CRM and pipeline management, unlimited contacts, workflow automation, email and SMS campaigns (sending costs are usage-based through Twilio), funnel and landing page builder, appointment calendar, reputation management, and the unified conversation inbox. This plan is suitable for individual businesses that are not reselling access to multiple clients.
Agency Pro Plan — $297/month
The Agency Pro plan is designed for agencies and includes unlimited sub-accounts — each fully isolated GHL environment for a different client — plus the white-label platform feature. This is the plan Omni uses. At $297/month with 10 clients, each client costs $29.70/month in platform fees before adding the usage-based SMS and email sending costs. The Agency Pro plan is the correct choice for any agency managing GoHighLevel for multiple clients. The full platform is demonstrated at omnionlinestrategies.com/gohighlevel-capabilities-demo.
Additional Costs
GoHighLevel uses Twilio for SMS and phone — sending and receiving SMS is approximately $0.0079 per message, and local numbers are approximately $1.15 per number per month. Email sending is approximately $0.00135 per email through Mailgun integration. These usage costs are in addition to the monthly plan fee and scale with communication volume.