GoHighLevel has three main plans in 2026, according to HighLevel's pricing page as read by pricing guides in October 2026: Starter at $97 a month with 3 sub accounts, Unlimited at $297 a month with unlimited sub accounts, and Agency Pro at $497 a month, which adds SaaS Mode. The bottom line: pick Starter for your own business or a few clients, Unlimited for an agency serving many clients, and Agency Pro only if you will resell the platform as your own software. Usage such as SMS, calls, email, and AI is billed on top of every plan.
The three plans compared
| Plan | Monthly | Yearly | Sub accounts | Rebilling usage | Also includes |
|---|---|---|---|---|---|
| Starter | $97 | $970 | 3 | None | All core features |
| Unlimited | $297 | $2,970 | Unlimited | Phone and email at cost | Basic API access |
| Agency Pro | $497 | $4,970 | Unlimited | With your own markup | SaaS Mode, advanced API access |
Paying yearly costs ten times the monthly price, which is two months free. Every plan includes unlimited contacts and users.
What every plan includes
CRM and pipeline management, workflow automation, email and SMS campaigns, funnel and landing page builder, appointment calendars, reputation management, and the unified conversation inbox. Each sub account is a separate environment with its own contacts, pipelines, and automations.
What is billed on top of the plan
Phone, SMS, email, and AI usage are billed separately, and the rates change, so check HighLevel's current rate card before you budget. Published pricing guides also list the AI Employee add on at $50 a month (Growth) or $97 a month (Unlimited) per sub account. Rebilling usage to clients at cost needs the Unlimited plan, and adding your own markup needs Agency Pro.
Which plan fits which business
- One business or up to 3 clients: Starter at $97 a month. It cannot rebill usage, so client usage costs come out of your margin.
- An agency with many clients: Unlimited at $297 a month. With 10 clients, the platform fee works out to $29.70 per client per month (297 divided by 10) before usage.
- An agency selling the platform as its own software: Agency Pro at $497 a month, which adds SaaS Mode and rebilling with markup.
You can see the platform in our GoHighLevel capabilities demo.
Sources
- Revenue Geeks: GoHighLevel pricing 2026
- Superdupr: GoHighLevel pricing, read October 13, 2026 from gohighlevel.com/pricing
- SMTPedia: GoHighLevel pricing 2026
- Net Partners: how to price GoHighLevel for clients
HighLevel changes its prices and plans, so confirm them on the HighLevel pricing page before you buy. The figures above are from published pricing guides that read that page in 2026.
Ready to try it yourself? Start a GoHighLevel account here.
You can also see this in action in our GoHighLevel capabilities demo.