GoHighLevel's Agency Pro plan costs $497 a month ($4,970 a year) and adds three things to the $297 Unlimited plan: SaaS Mode, rebilling usage with your own markup, and advanced API access. The bottom line: choose Agency Pro only if you plan to resell HighLevel to clients as your own software. If you only manage client accounts, Unlimited already gives you unlimited sub accounts.
Agency Pro compared with Unlimited and Starter
| Plan | Monthly | Yearly | Sub accounts | Rebilling usage | Also includes |
|---|---|---|---|---|---|
| Starter | $97 | $970 | 3 | None | All core features |
| Unlimited | $297 | $2,970 | Unlimited | Phone and email at cost | Basic API access |
| Agency Pro | $497 | $4,970 | Unlimited | With your own markup | SaaS Mode, advanced API access |
What SaaS Mode means
SaaS Mode lets an agency sell access to the platform under its own brand, with clients subscribing through the agency's own Stripe account. Published pricing guides describe it as the reason to move from Unlimited to Agency Pro, because it is the plan that supports rebilling with a markup, including AI usage.
What unlimited sub accounts means
Each sub account is a separate GoHighLevel environment with its own CRM, pipelines, automations, contacts, and campaign data, so a client in one sub account cannot see another's. Agency staff can switch between sub accounts from one login, and a snapshot can set up a new client with template pipelines and automations instead of a blank environment. Unlimited and Agency Pro both include unlimited sub accounts, so the platform fee does not rise as you add clients.
An example with the numbers
If you charge clients $197 a month for access and have 3 clients, you bring in $591 a month (3 times 197), which covers the $497 platform fee before usage costs. With 20 clients it is $3,940 (20 times 197) against the same fee. These are illustrative figures, and phone, SMS, email, and AI usage are billed separately, so the real margin depends on how you rebill them.
Sources
- Revenue Geeks: GoHighLevel pricing 2026
- Superdupr: GoHighLevel pricing, read October 13, 2026 from gohighlevel.com/pricing
- SMTPedia: GoHighLevel pricing 2026
- Net Partners: how to price GoHighLevel for clients
HighLevel changes its prices and plans, so confirm them on the HighLevel pricing page before you buy. The figures above are from published pricing guides that read that page in 2026.
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