Yes. The Goal Event action in GoHighLevel waits until a contact clicks a link, among other events, so a follow up sequence can pause after it sends a listing, wait for the click, and then switch from automated messages to a call from the agent. The bottom line: a click on a listing is the clearest signal a buyer gives short of asking to see a home, so the workflow should treat it as a reason to call, not as another email to send.
Why clicks, not opens
Apple's Mail Privacy Protection, released with iOS 15 in September 2021, loads a message's images automatically, so the tracking pixel fires whether or not a person read the email. Litmus data cited by Pinpointe suggests roughly half of reported opens are inflated, and Twilio SendGrid advises senders to rely on clicks and conversions. A click on a listing link is a real action. Scanners can also click, so check the timing: a click within a second of delivery is probably a machine.
What GoHighLevel documents
GoHighLevel's help page says the Goal Event action waits until a contact clicks a link, submits a form, confirms an appointment, makes a payment, or a team member replies, and then lets the workflow continue, with a timeout for those who never do. Trigger links record each click on the contact's timeline.
A sequence built on the click
| Step | What happens |
|---|---|
| Send | The buyer gets a listing that matches the criteria they stated, with a trigger link |
| Wait | Goal Event waits up to 2 days for the click |
| Click | Call task for the agent, with the property, and a text: saw you looked at the listing, want to see it? |
| No click | Send one other listing that fits the stated criteria |
| Second no click | Move to a monthly update, if the buyer agreed, and stop the weekly sequence |
Choose listings by the criteria the buyer gave you, such as price range, bedrooms, and areas they named. Do not choose or rank listings by anything you infer about the buyer, and do not describe neighborhoods by who lives there. The Fair Housing summaries cited in our earlier articles explain why recommendations that follow a buyer's inferred profile are a steering risk.
Timing context
NAR's 2025 Profile reports that 52 percent of buyers found their home on the internet, that 48 percent used an open house as an information source, and that the median search lasts 10 weeks. A buyer who clicks a listing is in the active part of that search.
Build it in GoHighLevel
- Create a trigger link for each listing, or one link with the property in the destination, and name it.
- Build a workflow that sends the matching listing by email, and by text if the buyer gave written consent for texts.
- Add a Goal Event set to the link click, with a timeout of 2 days.
- On the click path, create a call task for the agent and add the tag Clicked listing.
- On the timeout path, send one different matching listing and wait again.
- After a second timeout, stop the sequence and move the contact to a lower frequency list only if consent allows.
- Turn on Stop on Response.
Worked example
For example, if an agent sends a listing to 100 buyers a week and 15 click, that is 15 buyers to call (100 times 0.15), a much shorter and warmer list than calling all 100. The agent's call can start with the property they looked at.
Mistakes to avoid
- Counting opens. Use clicks.
- Sending a second email to a buyer who clicked. Call instead.
- Picking listings by inferred profile. Use stated criteria.
- No timeout. The workflow would wait forever.
How this was handled before
Agents sent listing emails and counted opens. Apple's 2021 privacy change made opens unreliable, so a click on a tracked link became the better signal of interest.
What to measure after launch
Track listings sent, clicks, calls after a click, and showings booked from clicks. Check click times to filter out scanners.
Check before you switch it on
US text messages sent from a standard 10 digit number need A2P 10DLC registration. The HighLevel support portal says registration is required for texts to US recipients from 10 digit long code numbers and that toll free numbers do not require it. HighLevel's opt in guidelines also say a person cannot be forced to agree to text messages in order to submit a form, so keep the consent box optional. One compliance guide separates informational texts, which need documented consent, from marketing texts, which need prior express written consent. Ask your attorney which category your reminders fall into. Confirm consent for texts and email, and keep listing alerts to the criteria the buyer set. This is general information, not legal advice.
Questions people ask
Can a workflow wait for a link click?
Yes. GoHighLevel's Goal Event action waits for a link click, a form submission, a confirmed appointment, a payment, or a reply.
Why not use email opens?
Apple Mail Privacy Protection inflates open counts, so clicks and replies are more reliable.
How should listings be chosen?
By the criteria the buyer stated, never by inferences about the buyer or the people who live in an area.
Ready to try it yourself? Start a GoHighLevel account here.
You can also see this in action in our GoHighLevel capabilities demo.