Yes. Conversation AI in GoHighLevel can ask a buyer about price range, timing, pre approval, and what they want in a property before an agent calls. The bottom line: those questions are standard and safe, while questions about family, background, or neighborhood character are where Fair Housing risk begins, so the bot's question list should be written by the broker and limited to the transaction.
Questions that are safe, and questions to avoid
| Ask | Do not ask |
|---|---|
| What price range are you considering | Whether they have children, or plan to |
| When do you hope to move | Their religion, national origin, or marital status |
| Are you pre approved, or working with a lender | Where they are from, or their language |
| How many bedrooms and what kind of property do you need | Whether the neighborhood needs to be a certain kind of community |
| Which areas or ZIP codes are you searching in | Any question that infers a protected characteristic from their name or tone |
| Do you have an agent, or a signed agreement with one | Anything about disability, unless raised by the buyer for an accommodation |
Asking how many bedrooms is a property need. Asking whether there are kids is a familial status question, and a source on chatbot liability stresses that steering can also hide in the recommendation layer if a model infers a buyer's profile and shapes what it shows. Give every lead the same questions and the same speed.
The Fair Housing Act, 42 U.S.C. 3604, makes it unlawful to discriminate in the sale or rental of housing based on race, color, national origin, religion, sex, familial status, or disability, and steering does not require bad intent. HUD issued two guidance documents on AI on May 2, 2024, one on tenant screening and one on ad targeting and delivery, and one source reports that HUD withdrew the advertising guidance effective September 17, 2025. The statute applies either way, private parties can still sue, and several summaries stress that a brokerage cannot hand its fair housing responsibility to a software vendor. In practice that means a chat or voice assistant should answer facts about the property and the process, treat every lead the same way, and never describe a neighborhood by who lives there.
Timeline data to anchor the questions
NAR's 2025 Profile reports a median buyer search time of 10 weeks, and that 52 percent of buyers found their home on the internet. A buyer who says they want to move in 2 weeks is outside the typical window, and one who says 6 months is early. The bot can tag the answer so the agent knows which conversation to start with. It should not predict who is serious from anything other than what the buyer says about the transaction.
Why a written agreement comes up
Since August 17, 2024, NAR's settlement practice changes require MLS participants working with buyers to enter into a written agreement before touring a home, including live virtual tours, though not for talking to an agent about services or visiting an open house. A bot can ask whether the buyer is already working with an agent and can explain that a written agreement is required before tours, but the agreement itself and its terms are the agent's responsibility.
GoHighLevel's Conversation AI hub page says the bot has three response modes: Off, Suggestive, where it drafts replies that a person reviews and sends, and Autopilot, where it replies on its own. Its advanced settings page says you can cap the messages a bot sends in one conversation from 1 to 100 (100 by default for new bots), that the bot goes dormant when it reaches the cap, and that safety settings include a fallback message, content filters that block words or phrases, and automatic escalation to a human. It also warns that every bot generated message counts toward your plan's AI usage. GoHighLevel's AI tools page lists pay per use pricing, AI Employee Growth at $50 a month per enabled location, and AI Employee Unlimited at $97 a month per enabled location, with Conversation AI allowances that differ by plan, and tells you to confirm current pricing in your own account before quoting it. A Labs feature called Prompt Optimizer tests a cloned agent against simulated customer chats without touching the live one.
Build it in GoHighLevel
- Write the question list with your broker, using the safe column above and nothing else.
- Create the bot under AI Agents, Conversation AI, and start in Suggestive mode so you review replies.
- Start every chat with: this is the assistant for [agent name], I can ask a few questions so the agent can help faster, and I cannot give advice about neighborhoods.
- Store the answers in contact fields: Price range, Timeline, Pre approved, Bedrooms, Areas, and Has agent.
- Add a rule to decline neighborhood, school, safety, and demographic questions and refer them to official sources and the agent.
- Add a task for the agent for any buyer with a timeline under 8 weeks or who is pre approved.
- Move to Autopilot only after two weeks of reviewed conversations.
Worked example
For example, an agent gets 90 web inquiries a month and the bot completes the questions with 54 of them (90 times 0.6). The agent starts with the 20 who are pre approved and moving within 8 weeks, and a reply goes to everyone else the same day.
Mistakes to avoid
- Asking about family. Skip it, since the answer does not change what the agent shows.
- Prioritizing leads by name or location. Use the buyer's stated timeline.
- Skipping the disclosure that it is an assistant. Say so at the start.
- Autopilot on day one. Review first.
How this was handled before
An agent or an inside sales assistant called each web lead and asked the same qualifying questions. Chat assistants ask them in writing, and the question list now needs the same Fair Housing review a script always did.
What to measure after launch
Track chats started, questions completed, buyers with a timeline under 8 weeks, and escalations. Audit the question list against Fair Housing rules each quarter.
Check before you switch it on
US text messages sent from a standard 10 digit number need A2P 10DLC registration. The HighLevel support portal says registration is required for texts to US recipients from 10 digit long code numbers and that toll free numbers do not require it. HighLevel's opt in guidelines also say a person cannot be forced to agree to text messages in order to submit a form, so keep the consent box optional. One compliance guide separates informational texts, which need documented consent, from marketing texts, which need prior express written consent. Ask your attorney which category your reminders fall into. Have your broker and counsel approve the question list and confirm texting consent on every form that feeds the bot. This is general information, not legal advice.
Questions people ask
What can a real estate chatbot ask a buyer?
Price range, timing, pre approval, property needs, and search areas. Avoid family, background, and neighborhood character questions.
How long does a typical buyer search take?
NAR's 2025 Profile reports a median of 10 weeks.
Is a written buyer agreement required before touring?
Since August 17, 2024, MLS participants working with buyers must have one before touring a home, per NAR's settlement practice changes.
Ready to try it yourself? Start a GoHighLevel account here.
You can also see this in action in our GoHighLevel capabilities demo.