HealthTrust is a major healthcare group purchasing organization, and member hospitals buy laundry equipment off its agreements rather than running separate bids. A line on a HealthTrust agreement reaches the member base.
How the channel works
HealthTrust competitively awards supplier agreements that member hospitals buy off at negotiated terms. A laundry equipment manufacturer wins a place on the agreement, and members order against it, with dealers fulfilling locally.
What decides the opportunity
For a manufacturer, the agreement solicitation is the opportunity, and for a dealer, the member's group purchasing organization decides the path to the order. The agent flags the HealthTrust agreement opportunities and renewals and the member buys that reference it.
How the agent handles it
Our agent tracks the HealthTrust channel alongside the public portals, flags the agreement opportunities and the member purchases, and scores the fit against your lines and your agreement position.
The agent reads the HealthTrust channel as both an agreement to win and a member buying path. See the healthcare and GPO laundry bid agent in the interactive demo.