A large share of hospital laundry equipment never goes to a public bid because it is bought off a group purchasing organization contract. For a dealer or manufacturer, the group purchasing organization channel is where much of the healthcare market actually moves.
How the channel works
The major group purchasing organizations, Vizient, Premier, and HealthTrust, competitively award supplier agreements their member hospitals buy off. A laundry equipment line on these agreements reaches members without a separate bid, and the agreement competitions are the way onto them.
What decides the opportunity
Winning a place on the agreements decides reach across the member base, and knowing which agreement a given hospital uses decides the local approach. The agent tracks the agreement opportunities across the major group purchasing organizations and the member buys that reference them.
How the agent handles it
Our agent watches the group purchasing organization channel across the major GPOs alongside the public portals, flags the agreement opportunities and the member purchases, and scores the fit against your lines and your agreement position.
The agent reads the group purchasing organization channel where much of the hospital market moves. See the healthcare and GPO laundry bid agent in the interactive demo.