Automate Everything by Omni · #3

Meta + GoHighLevel
Automated Client
Onboarding Pipeline.

A fully automated client onboarding workflow — Meta Ads capture the lead, an AI SMS chatbot qualifies them in real time, round robin assigns them to your sales team, and GoHighLevel manages every stage of the pipeline. Zero manual steps.

GoHighLevel CRM automationGoHighLevel
Meta Ads lead generationMeta Ads
n8n workflow automationn8n
OpenAI AI lead qualificationOpenAI
Twilio SMS automationTwilio
Gmail automated email sequenceGmail Google Calendar appointment bookingCalendar
Airtable CRM integrationAirtable
Slack team notificationsSlack
Scroll to see the full pipeline
The Problem

Manual onboarding kills your speed to lead — and your close rate.

Facebook lead ads slow follow-up

Leads sit untouched for hours

A lead fills out your Meta Ad form at 9pm. Nobody responds until morning. By then they've talked to your competitor. Speed to lead is everything — and manual follow-up can't keep up with inbound lead management at scale.

manual lead qualification SMS

Reps waste time on unqualified leads

Your sales team calls every lead — tire kickers, wrong fits, people who just wanted the free PDF. Without automated lead qualification, your best closers spend half their day on prospects who were never going to buy.

CRM pipeline management chaos

No system, no pipeline, no visibility

Leads get cherry-picked. Some reps hoard the good ones. Others get nothing. There's no round robin lead distribution, no pipeline stages, no way to know where any deal stands. Opportunity management is a spreadsheet and a prayer.

The Pipeline

From ad click to closed deal — fully automated

Every stage of this client onboarding automation pipeline runs without manual intervention. Here's the journey a lead takes through your system.

Meta Ad Click
Lead captured
AI SMS Chat
Qualification
Lead Scored
Hot / Warm / Cold
Round Robin
Rep assigned
Booked Call
Calendar link
GHL Opportunity
Pipeline active
Onboarding
Automated
The Automation

Three flows. Full pipeline coverage.

Lead capture, AI qualification with SMS, round robin assignment, appointment booking, CRM pipeline management, and post-sign onboarding — all connected, all automated.

01
Lead Capture → AI SMS Qualification
Meta ad fires → lead hits GHL → AI chatbot qualifies via Twilio SMS → scored and tagged.
Meta Facebook lead ads
Meta Lead Ad
Form submitted
GoHighLevel CRM contact created
GHL Contact
Auto-created
n8n automation trigger
n8n Trigger
Webhook fires
Twilio AI SMS lead qualification chatbot
AI SMS Agent
Twilio conversation
OpenAI lead scoring AI classification
AI Classify
Hot / Warm / Cold

Live AI SMS Qualification Twilio + OpenAI

AI AgentHey Sarah! Thanks for your interest. Quick question — what service are you looking for? (Marketing, Web Design, Consulting, Other)
LeadMarketing for my dental practice
AI AgentGreat! What's your timeline — are you looking to start this month, or just exploring?
LeadASAP, we need patients
AI AgentGot it. And roughly what monthly budget are you working with for marketing?
LeadAround 3-5k/month
AI Classification: HOT 🔥 — Service: Marketing, Timeline: Immediate, Budget: $3-5k
AI AgentPerfect — I'm connecting you with a specialist on our team. You'll get a text from them shortly to book a quick call. Talk soon!
02
Round Robin Assignment → Appointment Booking
Lead scored → round robin assigns to next rep → personalized SMS + email → calendar books → Airtable logs → rep gets notified.
AI lead scoring classification
Score + Tag
GHL tags updated
round robin lead distribution automation
Round Robin
Next available rep
⤵ splits
→ Lead gets SMS + email from assigned rep
Twilio personalized SMS automation
Personal SMS
Rep's Twilio number
Gmail automated welcome email
Welcome Email
Calendar link
Google Calendar automated appointment booking
Appointment
Auto-booked
→ Rep gets notified + Airtable updated
Slack sales team notification automation
Slack Notify
Lead brief sent
Airtable CRM lead tracking database
Airtable Log
Full record created
GoHighLevel opportunity pipeline management
GHL Opportunity
Pipeline stage set

⚡ Round Robin Lead Distribution

M
Maria
Last assigned: 2 hrs ago
J
James
← Next in rotation
S
Sarah
Last assigned: 45 min ago
New lead "Sarah Chen" → auto-assigned to James → Slack notification sent
03
Post-Sign Onboarding Automation
Client signs → welcome sequence → document collection → manager email approval → Airtable updated → team notified → kickoff.
GoHighLevel deal closed won trigger
Deal Closed
Opp → Won
automated welcome email sequence onboarding
Welcome Sequence
Email + SMS
⤵ splits
→ Client receives
automated document collection email onboarding
Doc Collection
Contracts, forms, assets
Google Calendar kickoff call scheduling
Kickoff Booked
Auto-scheduled
→ Internal team
email approval workflow manager notification
Manager Approval
Email sign-off
Airtable active client record database
Airtable → Active
Client record
Slack team notification new client onboarding
Team Alert
Full client brief
The Difference

Before vs. After Automation

✕ Manual Onboarding

Leads from Meta Ads sit in a spreadsheet until someone manually follows up
Reps call every lead — no AI lead qualification, no scoring, no filtering
Lead assignment is whoever grabs it first — no round robin lead distribution
Appointment booking requires 3-4 emails back and forth
Onboarding documents collected manually over weeks
Speed to lead: 4–12 hours

✓ Automated Pipeline

Meta Ads leads hit GHL instantly and get an AI SMS within 30 seconds
AI chatbot qualifies via text — budget, timeline, service — before any rep touches it
Round robin auto-assigns to next available rep — fair, fast, no cherry-picking
Calendar link in first SMS — appointment books itself
Post-sign onboarding fires automatically — docs, kickoff, team alerts, Airtable
Speed to lead: 30 seconds
Built For

Who this onboarding automation is for

🏢
Digital marketing agencies
🏠
Real estate teams
🛡️
Insurance agencies
🎓
Coaching & consulting
🦷
Dental & medical practices
⚖️
Legal firms
💻
SaaS companies
🔧
Home service businesses
The Result

What your team actually gets.

Joshua Leavitt — Omni Online Strategies founder and automation architect
Joshua Leavitt
Founder, Omni Online Strategies
Your reps open their dashboard and every opportunity is already qualified, scored, and booked. The AI handled the first conversation. Round robin made the assignment. The calendar did the booking. After they close, the client gets a welcome sequence, document collection, and kickoff call — all automated. Your team focuses on selling and delivering. The system handles everything else.
30 sec
Speed to Lead
AI SMS fires instantly after Meta ad submit
100%
Leads Qualified Before Rep
AI chatbot scores every single lead
Fair
Round Robin Distribution
No cherry-picking, no overload
< 4 min
Full Onboarding Time
Welcome → docs → kickoff — automated