6 Best Drip Email Marketing Software for 2023:
Sendinblue, Mailchimp, HubSpot, ActiveCampaign, Campaign Monitor, and ConvertKit
Email marketing has been a staple in digital marketing for years, and it’s not going away anytime soon. In fact, email marketing is more important than ever as businesses look for ways to reach their customers in a highly targeted and personalized way. Drip email campaigns are a powerful tool in any email marketing strategy, allowing businesses to send automated, targeted messages to their subscribers based on their behavior and interests. In this article, we’ll take a look at the six best drip email marketing software options for 2023.
5 Essential Features of a Drip Email Marketing Tool
Marketing automation platforms typically offer a wide variety of tools for email marketers. It can be overwhelming so focus
on these critical features when choosing a platform for drip email marketing:
• Automated lead segmentation
• Branching logic
• A/B testing of sequences
• Visual drip campaign builder
• Fair pricing
Automated Lead Segmentation:
Automated Lead Segmentation:
This refers to the process of automatically categorizing leads based on specific criteria such as demographics or behavior. By using automated lead segmentation, businesses can save time and improve the effectiveness of their marketing efforts by targeting the right audience with the right message.
Branching Logic:
This is a feature used in marketing automation software that allows for the creation of decision trees, which determine the next action to be taken based on the user’s response to a previous action. Branching logic allows for more personalized and relevant communication with the user.
A/B Testing of Sequences:
A/B testing is a commonly used technique in marketing automation that involves creating two or more versions of a marketing message and testing them against each other to determine which version is more effective. In the context of sequences, A/B testing can be used to test different messaging strategies and optimize the sequence for maximum impact.
Visual Drip Campaign Builder:
A drip campaign is a series of automated emails or messages that are sent to a user over a period of time with the goal of nurturing the lead and moving them further down the sales funnel. A visual drip campaign builder is a feature in marketing automation software that allows for the creation and visualization of these campaigns in an intuitive and user-friendly way.
Fair Pricing:
Fair pricing refers to a pricing strategy that is transparent, consistent, and competitive. In the context of marketing automation software, fair pricing means that the software is priced in a way that is accessible to businesses of all sizes and that the pricing is not inflated based on arbitrary factors.
Sendinblue is an email marketing platform that offers a wide range of features, including drip email campaigns. With Sendinblue, you can create automated workflows based on user behavior, segment your audience, and send personalized messages. Sendinblue is also known for its affordable pricing, making it a great option for businesses on a budget.
Sendinblue includes all the must-have features for effective drip email marketing and even more:
• A/B testing for automated workflows
• Automated lead scoring and list segmentation
• Dynamic personalization
• “If/else” a.k.a. branching logic
• Visual workflow builder
• Multichannel drips (SMS, WhatsApp, push)
• Multichannel automation workflows
• Detailed performance reports
Mailchimp is one of the most popular email marketing platforms available, and it’s no surprise why. With Mailchimp, you can create targeted email campaigns, set up automated workflows, and track performance metrics. Mailchimp’s drip email feature allows you to send personalized, automated messages to your subscribers based on their behavior and interests.
• Email personalization
• Built-in automations
• Predictive analytics
• A/B testing for flow emails
• Flow branching
• Visual flow builder
HubSpot is an all-in-one marketing platform that includes drip email marketing capabilities. With HubSpot, you can create
targeted email campaigns, set up automated workflows, and track performance metrics. HubSpot’s email marketing tool
also allows you to personalize your messages and segment your audience based on their behavior and interests.
Here are 5 advantages of using HubSpot workflows:
• Automation
• Personalization
• Integration
• Reporting
• Flexibility
ActiveCampaign is a powerful marketing automation platform that offers drip email capabilities. With ActiveCampaign, you
can create complex automation workflows, segment your audience, and send personalized messages based on user
behavior. ActiveCampaign is also known for its advanced segmentation capabilities, making it a great choice for businesses
with a large and diverse audience.
Campaign Monitor is an email marketing platform that offers powerful drip email capabilities. With Campaign Monitor, you
can create personalized campaigns, segment your audience, and set up automated workflows to send targeted messages.
Campaign Monitor also offers a range of customizable templates to help you create beautiful, professional-looking emails.
